Disney Company Domestic Operations And U.s. Economy Growth

The Walt Disney Company – Domestic Operations and U.S. Economy Growth Walt Disney is an American company, born and flourished in America. The business operation of the company is massive in the United States with its main headquarters in Burbank, California. There are five major business segments of the company; they are Media Network, Parks and Resorts, Studio Entertainment, consumer product, and interactive media and Walt Disney together with its subsidiaries and affiliates is a diversified global family entertainment and media enterprise (The Walt Disney Company, 2015). The revenue generated by Walt Disney is no doubt substantial that is why the rank of the company leaped from 61 to 57 in the year 2014 (Fortune 500, 2015). It is also number 11 on the Forbes World’s most valuable brands (Forbes, 2015). Let’s have a look at the revenue for last year. The chart below breaks down the revenue earned in 2014 for the company’s five major segments. Adapted from Statista, The Statistic Portal, website: http://www.statista.com/statistics/193140/revenue-of-the-walt-disney-company-by-operating-segment/ The primary aim of Walt Disney is always to be the best producer and provider in the world of entertainment. The company’s goal is to maximize the earnings and cash flow thus, generate capital that will drive the long term shareholder value (The Walt Disney Company, 2015). According to the report released in May 2015, ‘The Walt Disney Company reported earnings of $2.1 billion forShow MoreRelatedStrategies For Competing International Markets931 Words   |  4 PagesStrategies for competing in international markets The fast expanding world economy does offer the Walt Disney companies an opportunity and the companies in the entertainment industries have a higher competitive threat domestically as well as globally which drives them to come up with an international strategy to enter into the foreign market to expand their business. 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