Essay about Television Censorship - 1601 Words

Television Censorship WHAT IS CENSORSHIP? quot;Censorship is the supervision and control of the information and ideas that are circulated among the people within a society. In modern times, censorship refers to the examination of books, periodicals, plays, films, television and radio programs, news reports, and other communication media for the purpose of altering or suppressing parts thought to be objectionable or offensive. The objectionable material may be considered immoral or obscene, heretical or blasphemous, seditious or treasonable, or injurious to the national security. Thus, the rationale for censorship is that it is necessary for the protection of three basic social institutions: the family, the church, and the state.†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;In another incident a teen-aged boy was killed and two others seriously injured while lying down along the centerline of a highway. The boys were imitating a scene from the movie The Program. The accident and the publicity that followed prompted Touchstone films to remove the scene from the movie, but leaving many other violent scenes, including one in which a student purposely smashes his head through a car window (Microsoft Internet Explorer). nbsp;nbsp;nbsp;nbsp;nbsp;I also believe that not only children but perhaps an quot;impressionable adultquot; for whatever reason could feel moved to commit these same acts of violence that are portrayed on uncensored movies and television. Many of these movies contain countless instances of torture and unnatural suffering, mass killings and ethnic persecution. Some of these same crimes are being committed as we speak by minors and adults all over the world. Who is to say that people are not influenced by viewing a movie that lacked proper censorship? WHAT ARE SOME OF THE GUIDELINES THAT GOVERN TELEVISION CENSORSHIP? FILM INDUSTRY GUIDELINES nbsp;nbsp;nbsp;nbsp;nbsp;quot;One US industry, the film industry has for many years practiced a form of self-censorship. In the 1920s, responding to public demands for strong controls, the Motion Picture Association ofShow MoreRelatedEssay on Censorship of Film and Television646 Words   |  3 PagesCensorship of Film and Television What is Censorship? It is the practice of officially examining books, movies, film, etc., and suppressing unacceptable parts. Censorship usually takes place based on religious, moral, or personal reasons. In Film, censorship has taken many turns and it is continuing to encounter many conflicts. Broadcasting organizations along with the FCC (Federal Communications Center) and the AFA (American Family Association) are supposedly doing everything in their power toRead MoreTelevision and Modern Technology Censorship2008 Words   |  9 PagesFCC has always been televisions number one source for protection when in regards to filtering which content gets to the viewer. Television will always change, but for the better I think not. Through the years, the FCC with censorship has been on an epic downfall that even dates back to how women were portrayed and even to the images that aired on national public television. Censorship covers a wide range of outlets whether it is music, television, o r the internet. Television worldwide may be oneRead MoreCensorship Is Not Limited Repressive Regimes Or Network Television?1522 Words   |  7 PagesCensorship is not limited to repressive regimes or network television. Weather we know it or not censorship is happening all the time throughout the day. 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The constitution and the United States of America gave people these rights and freedoms so a person should be able to use them as they pleaseRead More Television Censorship in the Past and Present Essay example2001 Words   |  9 PagesTelevision Censorship in the Past and Present Typing in the web address http://www.censorship.com, I begin my search for information regarding the controversial subject. After a few seconds of waiting for the site to load, a black background comes up, with black font displaying the message: This site is not accessible because it is categorized as: Sex, Violence, Language. I immediately highlight the web address and annoyingly thrash at the delete button on my keyboard and watch it disappearRead More Television and Media - Censorship of TV Violence Not Necessary877 Words   |  4 PagesCensorship of TV Violence Not Necessary    Censorship of televised media often begins as a result of the concern many adults show over what their children watch. 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This communityRead MoreCensorship Of Television And Television1288 Words   |  6 PagesRestrictions were also placed against foreign news outlets following the election. Reporters from the Italian public television broadcaster Radiotelevisione Italiana claimed that one of its interpreters was beaten with clubs by riot police and the officers confiscated the cameraman’s tapes. The Al Arabiya’s offices in Tehran were closed for a week by Iranian authorities on June 14 and no explanation was given for the decision. Additionally, the director of British Broadcasting Corporation (BBC) WorldRead More Censorship on Television Essay1204 Words   |  5 PagesThe government is correct in trying to censor what is seen on television. Censorship does not violate the first amendment and it prevents the harmful effects of graphic television. Many people are in favor of censorship and it may be accomplished without violating the rights of broadcasters or any other individuals. 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Public Service Policy and Strategy Business Essay Free Essays

string(74) " is a balance between the two types of forces, no change will take place\." Abstract Organisations change in various ways which means that they become different. This could happen as a result of becoming a larger entity or by changing from a private to a public company. Change could also take place as a result of becoming â€Å"more customer or marketing focused as opposed to production orientated† (The Times, 2012, p. We will write a custom essay sample on Public Service Policy and Strategy Business Essay or any similar topic only for you Order Now 1) or by changing the scope of its business activities. These are just some of the changes that may occur within an organisation and could lead to either a positive or negative outcome. Whilst change is inevitable, it is important that Public Service Organisations’ (PSO) are able to deal with any challenges they face. This is because, PSO’s are in a position of trust as they provide services to the public and so are owned and controlled by the government. Hence, it is therefore vital that PSO’s fully understand the public sector and are prepared for new changes. This could be achieved by ensuring that there is a need for change and thereby planning for it; by building internal support systems and by overcoming resistance by making sure that there is top management support and commitment (Sergio and Rainey, 2006: 168). Provided that these factors are taken into consideration, a trusting environment will be created and PSO’s will be equipped for any transit ions that take place. The main changes that are likely to take place within a PSO include: services design; structural alterations, management or administration of PSO’s, and changes to the skills that are necessary to manage PSO’s. Understanding the process of transformation and change in PSO’s are thereby key elements of a manager’s role. There are two kinds of strategies for managing change, these are planned and emergency, yet how these strategies are utilised will depend on the type of change taking place. Introduction The current scenario of the British Red Cross (BRC) will be explained in this report followed by an assessment as to whether change within the BRC is in fact needed. A new strategic direction will also be introduced which will contain the BRC’s main objective which is to; â€Å"help people in crisis in the UK and all over the world† (BRC, 2012: 1). This will be done by firstly introducing the BRC and putting forward a change situation. The force field analysis evaluating drivers and resisters of the change will then be explained followed by an overview of Mintzberg’s concept of an emergent strategy. Once this has been done, an action plan which demonstrates how the change shall happen will then be constructed, followed by a conclusion and overall summary of the reports main findings. Main Body Section 1: Introduction to the BRC and change proposal 1.1 Organization background (BRC): The British Red Cross (BRC) is a UK society, which is part of the International Red Cross and Red Crescent Movement that aims to provide aid to those in crisis. The BRC helps those within and outside of the UK and operates a non-discriminatory policy. The main objective of the BRC is to provide assistance to people in crisis by conforming to the seven fundamental principles which are: Humanity Impartiality Neutrality Voluntary Service Unity Universality Independence In addition to these principles, the BRC strives to be compassionate, inclusive, dynamic and courageous (BRC, 2011c: 1) and is recognised as one of the main voluntary aid societies within the UK. The BRC undertakes a number of different activities annually so that individuals can be provided with the help that they need. In 2011 the BRC launched seven emergency appeals to help people around the world recover from famine, flooding, earthquakes and conflict, raising 21.6 million; helped 75,000 people in Haiti recover their livelihoods; responded to 4,200 emergency call outs in the UK; loaned out 75,000 wheelchairs; and helped 35,000 refugees and asylum seekers adapt to life in the UK (BRC, 2011b: 1-27). As the BRC is a charity, nonetheless, much of the funding comes from voluntary public contributions and whilst personal contributions are highly important so are corporate contributions since the BRC would not be able to function effectively without such aid. 1.2 Analyzing the change situation: After reviewing both the internal and external environment of the BRC, it is revealed that the BRC needs to raise greater awareness about overseas emergency aid. This is because, after undertaking various research activities, it was found that â€Å"almost three in four Britons feel that they are not well informed about overseas emergency aid issues† (BRC, 2011c: 1). In accordance with this, it is vital that changes to the ways in which the BRC operates are made so that a greater awareness of overseas aid can be achieved. Because the BRC operates on public funding, it is necessary for all individuals to be made fully aware of the different areas of the aid system. This could be attained through the formation of an executive organisation dealing primarily with aid awareness. The public would thus be provided with greater confidence when donating to the BRC as they would be fully aware of how their aid is being utilized. Consequently, the main objective of this new strategic dir ection is to prevent corruption and organisational incompetence whilst promoting an awareness of emergency aid. In realising this direction, the BRC’s current business strategy would need to be altered in order to approach the public in developed countries and provide them with an insight into the ways underdeveloped countries are being supported. This would certainly encourage further aid and would evidently lead to the growth of the BRC. Section 2 Force field analysis evaluating drivers and resisters of the change There are a number of different factors which drive change within any organisation, yet Lewin (1951) identified four different forces in his force field analysis. These are; forces for change; forces resisting change; driving forces; and restraining forces These forces are used in change management and help to understand most change processes in any organisation. If there is a balance between the two types of forces, no change will take place. You read "Public Service Policy and Strategy Business Essay" in category "Essay examples" However, if the driving force exceeds the restraining force then changes will be made. Accordingly, the total drivers and resisters first need to be identified. Once this has been done, an appropriate score from 0-9 then needs to be assigned to the force. Based on the total score of all the drivers and resisters, it is determined whether implementation of change would be successful or not. Below is the representation of influencer drivers and resisters of the proposed change situation for the BRC. Forces FOR change Forces AGAINST change Need to raise awareness about overseas emergency aid 8 Complex issues may be raised 5 Desire to increase voluntary donations 7 BRC’s current strategies are workable 6 Need to understand how aid is being utilised 8 Costs are reduced 5 Possibility of increased public donations 7 Rational resistance of change 3 30TOTAL19 2.1 Drivers of change: Need to raise awareness about overseas emergency aid – This force is imperative in preventing corrupt practices from taking place, yet the only way the public can be assured that this is being achieved is through improved public understanding as to how the BRC’s aid is being spent. At present, the public are unsure as to why developing countries remain underdeveloped when a significant amount of aid is being transferred to these countries each year. However, as noted by Akande (2001, p. 27); â€Å"the sums concerned, though large, can do little to offset the far greater imbalances in the world economic order where raw commodities exported from developing countries have lost more than 50% of their trade value in the last 15 years.† Furthermore, whilst individuals and organisations provide a lot of aid to the BRC, a substantial amount of this is paid to the bank in interest. Furthermore, debt servicing payments are also paid to the World Bank, which means that dev eloping countries are left with very little to establish their own economies. This appears somewhat absurd and it is unsurprising why there is a great reluctance to provide aid to underdeveloped countries because of this. Consequently, provided that the BRC can demonstrate exactly how their particular aid is utilised, it is likely that further investments will be made. This is because, as stressed by Aid Info (2008; p. 1); â€Å"Organisations and governments are most effective when they can be held accountable to those they serve, in this instance, communities receiving aid.† Therefore, unless aid transparency is ascertained, the growth of the BRC will be affected. This force scores 8 as it is given high consideration for effective aid utilization within the UK. Desire to increase voluntary donations – Because the BRC operates on voluntary donations, it is vital that these can be increased which is likely to be attained through aid transparency. This force scores 7 from this too has a significant impact upon the drive for change. Need to understand how aid is being utilised – If the public understand how their donations will be utilised it is likely that they will donate a lot more. As such, better awareness and utilisation is required. This force impacts deeply and thus scores 8 to demonstrate the significance of aid utilization maximization. Possibilities of increased public donations – It is likely that there would be an increased level of public donations if the public were fully aware of how their contributions were being spent. Essentially, it is important that this scores 7 since the value of the chain is clearly determined by this. 2.2 Resisters of change: Complex issues may be raised – Greater accountability may cause many problems for the BRC and the internal environment may be significantly affected as a result. This force scores 5 to illustrate its impact. BRC’s current strategies are workable – Because of the success in which the BRC has had so far, it could be said that changes to aid awareness would be detrimental and that aid data would still only be partially available. This change scores 6 in order to reflect the concern surrounding this issue. Costs are reduced: Because of the costs that would be incurred from generating awareness, it is likely that the amount of net aid will be reduced which would have a damaging effect to the value of the BRC. It therefore scores 5. Rational resistance of change: In justifying the need for this change, a determination as to whether aid awareness is really necessary needs to be made. Nevertheless, because rational resistance is easily overcome it scores a low 3 as the impact of this is minimal. After quantifying the numbers of drivers and resisters with their degree of influence it is evident that there will be more drivers than resisters of this particular change. Accordingly, the total score of drivers is 30, whilst the total score of resistors is 19. As a result, it is manifest that the change to be made will be more likely to succeed since aid awareness is likely to have a positive impact on the performance of the BRC. Section 3: Mintzberg’s concept of an emergent strategy for proposed change in the BRC 3.1 Understanding Mintzberg’s emergent strategy: An emergent strategy is one that emerges over time as unexpected changes in the environment collide with intentions. Essentially, this means that the intended strategy of an organisation eventually changes in accordance with what actually works in practice (Moore, 2011, p. 1). Thus, according to Mintzberg (1985, p. 257); â€Å"strategies are largely emergent within organisations and not simply predictable outcomes of formal hierarchical plans.† Consequently, it is thus believed by Mintzberg (1994) that the management of any organisation should therefore adopt a more flexible approach when it comes to strategic planning since the original objectives will undoubtedly be subject to change. In accordance with this emergent strategy, it is thereby important that the strategic plan for BRC includes ways to reduce the resisters of change. This will be done in accordance with the BRC’s best practice. 3.2 Constructing emergent strategy to implement change in the BRC: An emergent strategy can be created by following these steps; (Scott, 2006, pp. 6-7). Step 1 – Identify and map out any assumptions and risks of the BRC’s strategy; Step 2 – Identify and prioritise those assumptions and risks in order to learn more about them so that any risks can be dealt with accordingly; Step 3 – Design and execute knowledge building exercises in order to build smart experiments and risk mitigation strategies; Step 4 – Absorb and redirect based on the results of the experiments. By putting these steps into practice, BRC will be able to adjust to any new ideas and deal with any challenges they may face according. This will ultimately increase the chances of this new change succeeding. Step 1 – Identify and map out any assumptions and risks in of the BRC’s strategy Because change within any organisation lead creates a certain degree of uncertainty, it is important to carefully review all parts of an emergent strategy, whether these are positive or negative. Since the BRC aims to provide help and assistance to those in crisis around the world, it is evident that the change relating to aid transparency will not have much of a damaging effect. However, there will be some concern relating to the case flow of the BRC as the costs incurred may have a negative impact on this. Nevertheless, if this change leads to an increase in donations, the dent in the cash flow can be overcome. Consequently, the change in this strategy is proposed to change the views on donating and provide those willing to donate with a deeper understanding of how aid is being utilised. This will prevent corrupt practices from being employed and the utilization of aid will be maximised. Step 2 – Identify and prioritise those assumptions and risks in order to learn more about them so that any risks can be dealt with accordingly Whilst the internal and external environment of the BRC will be affected by this change, it is important to prioritise the assumptions and risks by considering the impact a wrong assumption would have on the BRC and determining how any risks can in fact be overcome. It also needs to be considered whether the assumptions are certain because even the slightest doubt can significantly affect the overall strategy of the BRC. Consideration of how further assumptions can be learnt also needs to be taken into account so that costs of running further experiments and the amount of time this will take can be established. Step 3 – Design and execute knowledge building exercises in order to build smart experiments and risk mitigation strategies All good emergent strategies need experiments and risk mitigation strategies so that any uncertainties in the approach taken can be identified and dealt with early on. Experiments can consist of; partial experiments, which test one part of a strategy, and holistic experiments, which test the whole of the strategy. Step 4 – Absorb and redirect based on the results of the experiments This stage of the emergent strategy process consists of a knowledge building exercise. The BRC and its management will thus be required to re-assess the approach being undertaken and consider whether any new information should lead the management to; double down, continue exploring, re-vector or shelve (Scott, 2008, p. 9). Consequently, in order to construct the emergent strategy for change in the BRC pre-strategic planning and implementation is required. Section 4: Precise Action plan Objectives Actions Responsibilities Resources Deadlines Risks Mile stones Human Financial objectiveActionsResposibilitiesResourcesmeasuresRisksdeadlineMilestone Develop the BRC’s own team of executivesAction 1: Implement a task-expertise-person model of team effectiveness Action 2: Organise the entire system of operation leadership and responsibilities Action 3: Construct Executive Strategy Action 4: Develop an effective HR management systemManagers and employeesInformation Services, computerisation, resource centre and networkingCalculate the costs and allocate responsibilitiesCostly and Time ConsumingMarch 2013Analyse the executive’s current skills, knowledge and competencies and develop a training plan for the team of executives through the completion of a gap analysis. Raise awareness about overseas aid in order to increase voluntary donationsAction 1: Consider how aid should be effectively distributed Action 2: Raise current awareness about aid Action 3:Operative executivesQuestionnaires, Perceptions Survey, Networking and Resource CentresAs aboveNegative impact of PEST factorsMay 2013Interact with the public in order to determine current awareness Collect and Analyse Experimental DataAction 1: Evaluate current awareness Action 2: Consider the effects increased awareness would have on the organisation Action 3: Record current activities of aid awarenessEmployeesAs aboveAs aboveConsider the effects transparency will have on the BRCAugust 2013Analyse the data collected and reach a conclusion based on the findings. Use statistical methods to decide whether the change is worthwhile Finalise Emergent StrategyAction 1: Design and Execute Knowledge Building Exercises Action 2: Pre Strategic Planning Action 3: Redirect activities based on the findings Managers, Executors and Leadership TeamAs AboveReviewing Data, Generating Initiatives, Prioritising Activities, Writing the overall planConsider how the resistors of change can be overcomeDecember 2013Adjust to the new ideas and deal with any challenges in an appropriate manner Implement the ChangeAction 1: Raise awareness of overseas aid Action 2: Ensure the BRC’s activities are transparent Action 3: Provide the public with an overview as to how the resources are being usedManagers, Executors and Leadership TeamComputer Systems, Internet, VolunteersImplement the PlanIf the outcomes are negative, re-direct the strategy and start againMarch 2014Review the emergent strategy and make changes where necessary Section 5: Concluding Remarks Many organisations are coming to the realisation that change is to be expected, which is why it is important that effective strategies are in place that will help to deal with such changes and ensure that only positive outcomes are produced. Whilst the introduction of significant changes can be confusing and frustrating leading to a decline in productivity, it is clear that such drawbacks can be overcome through the implementation of an effective emergent strategy. Accordingly, risks to productivity will thus be eradicated and the desired objectives of the change will be achieved. The BRC does not have an easy solution when it comes to making changes to the organisational structure of the business and instead ensures that any changes to be made are thoroughly thought out before they are implemented. Thus, in order for the BRC to reach its overall aim which is to help those in crisis, much emphasis is placed upon the need for transparency. The fundamental idea is to provide the public with a greater understanding of how the aid that is provided to the BRC is being utilised so that voluntary donations increase. In addition, it is likely that corrupt practices would be eradicated if the BRC were more transparent and although this would cost money; the advantages clearly outweigh the disadvantages. This report uses the force field analysis in order to identify the resistors and drivers of this proposed change and to consider whether the change should take place. Because the score for change is 30, whilst the score against change is 19, it is evident that the change will prove successful. Therefore, in order to achieve the desired outcome of the change, the emergent strategy of Mintzberg ought to be used. References Aid Info. (2008) Aid Transparency Movement, Better Information, Better Aid, [Online] Available: http://www.aidinfo.org/about-us/aid-transparency-movement [04 January 2013]. Akande, W. (2001) Ireland: A Nation in Transition, iUniverse. BRC. (2011a) Seeds of Change Launched at Red Cross Event, [Online] Available: http://www.redcross.org.uk/About-us/News/2011/October/Seeds-of-Change-campaign-launched-at-Red-Cross-event [22 December 2012]. BRC. (2011b) Trustees Report and Accounts, [Online] Available: http://www.scribd.com/doc/90332211/2011-Trustees-report-and-accounts [22 December 2012]. BRC. (2011c) Our Values, [Online] Available: http://www.redcross.org.uk/About-us/Who-we-are/Our-values [21 December 2012]. BRC. (2012) Donate Today, [Online] Available: http://www.redcross.org.uk/ [20 December 2012]. Moore, K. (2011) Porter or Mintzberg: Whose View of Strategy is the Most Relevant Today, Forbes, [Online] Available: http://www.forbes.com/sites/karlmoore/2011/03/28/porter-or-mintzberg-whose-view-of-strategy-is-the-most-relevant-today/ [05 January 2013]. Mintzberg, H. and Waters, J. A. (1985) Of Strategies, Deliberate and Emergent, Wiley-Blackwell, Strategic Management Journal, vol. 6, no. 3. Mintzberg, H. (1994) The Rise and Fall of Strategic Planning: Reconcieving Roles for Planning, Plans, Planners, Free Press: New York, Maxwell Macmillan. Scott, D A. (2006) Mastering the Emergent Strategy Process, Strategy and Innovation. Sergio, F. and Rainey, H. G. (2006) Managing Successful Organisational Change in the Public Sector, Public Administration Review, Volume 168, Issue 9. The Times. (2012) The Organisation and Change, Operations Theory, [Online] Available: http://businesscasestudies.co.uk/business-theory/operations/the-organisation-and-change.html#axzz2H6FILJP6 [04 January 2013]. How to cite Public Service Policy and Strategy Business Essay, Essay examples

Marketing Practices of Heytsbury Holdings †myassignmenthelp.com

Question: How Do To Marketing Practices of Heytsbury Holdings? Answer: Introducation: The essay focuses on the marketing practices and financial practices of a company in Australia. The company chosen in the study is Heytsbury Holdings Limited, a public company that deals with sales of computers, hardware and electrical goods. The study illustrates views of different authors and researchers about the organizational design, people management, organizational dynamics, leadership, innovation and organization strategy and its development, etc. The people management practices include organizational structure, organizational learning and human resource management, etc. Theoretical frameworks of the above aspects along with marketing practices will be described in the essay so that the company can expand their market in the online presence in order to attract more customers. The case study illustrated the business model as a franchisee model that is quite good in generating revenue for the company. The literature review underpins the proper blending of the theoretical concep ts along with the practical aspects of marketing and financial department of Heytsbury Holdings Limited. Marketing Practices of Heytsbury Holdings Limited According to American Marketing Association, Marketing is defined as set of institutions, processes and activity for communicating, creating, exchanging and delivering offerings that have a proper value for the society, clients, customers and partners. There are many aspects of marketing that a company have to maintain in order to convey the message of the brand and to increase the sales of the company. Marketing that are based on product orientation are affected by guerrilla marketing, relationship marketing, internet marketing, etc. Marketing mix is the most common theory of marketing that is used by most of the companies in order to market their product in the target market (Yang and Su 2014). Apart from that integrated marketing communications are integral parts of the marketing that is related with the promotions of the products of the company that will substantially increase the market share, marketing opportunities as well as the growth of sales in the company. However, busine ss model is the main aspect of doing business of the company in terms of planning all things accordingly. The role of business model is depended a lot on determining the channels of integrated marketing communications used by the company as well as the marketing mix of the company (Baker 2014). Apart from that internet marketing is nowadays adopted by the establishments in order to increase the reach of their businesses as well as targeting more customers within a shorter period of time. Theoretical framework of marketing mix of Heytsbury Holdings Limited consists of Products: Products of Heytsbury Holdings Limited include homeware, electrical goods and computers. The company can increase its range of products in order to increase the sales. Price: The prices of the products of Heytsbury Holdings Limited are reasonable which makes the company easier to target people of many countries especially Asian and other European countries. The pricing strategy adopted by the company is penetration pricing in that countries. Place: The company have retail outlets in the form of franchisees in the different areas of New Zealand, Australia and European countries. The company must target Asia for the increase of their business (Jimenz-Jimenz, Martnez-Costa and Sanz-Valle 2014). Promotion: Promotional activities include both traditional and digital campaigns. Traditional marketing campaigns include advertisements on television, radio, magazines, bill boards, etc. On the other hand, digital media promotion will include social media promotion, Google advertisement, PPC campaign, etc. Integrated marketing communications will be used in the form of inside out approach and outside in approach in terms of using the elements such as public relations, sales promotion, advertising, direct mail, personal selling, etc. These elements will help in communicating the message of the brand to the target customers. Apart from that, it can be said that the company is trying to build its online presence in order to increase its target customers by using social media channels, website design, Google Advertisement, PPC campaign, etc (Nguyen and Rugman 2015). Financial practices of Heytsbury Holdings Limited According to Baos-Caballero, Garca-Teruel and Martnez-Solano (2014), financial management of organization consists of various practices such as planning for financial and monetary needs, spending and allocation of funds of the company. The basic practices and processes of the organization that are concerned about finance are maintaining a stable balance between potential rewards and potential risks, balance between a long term and short term strategic needs and setting a place implications that requires resilience and flexibility of the organization. Finance of a company is defined as the practice of allocating resources, assets and liabilities, management of funds over time under vivid conditions of uncertainty and certainty. However, it can be stated that Heytsbury Holdings Limited is listed on Australian Stock Exchange and has a stable business operations in various areas of Australia, New Zealand and Europe. There are more than 10,000 employees present in the company. The annual increase in the sales of the products sold by the company has witnessed 11% growth since 2000 (Brigham and Ehrhardt 2013). Wright and Kehoe (2008) stated that there are few standards that are implicated in the contemporary financial procedures and practices in the organization. The standards are set in terms of ethically acceptability, social responsibility, environment responsibility, legitimacy, employee work conditions, etc. It can be said that there is a positive relationship between financial practices of enterprise and organizational dynamics, strategy, innovation, organizational development and leadership. The companys financial practices are geared in terms of keeping the department, projects, franchisees and organization within the precinct of the rim of chaos. Effective means of financial practices of a company illustrates that the financial department must have a proper idea about the major attractors of the organization while managing the finances by them in order to support the attractors. According to Naqshbandi and Kaur (2013), there are many practices that are included in the financial ma nagement process. The activities includes development of a financial plan, monitoring the cash flow, development of the budget, formation of budget and accounting process, etc. The four types of budget that are commonly used by organizations are operating, project, capital and start up. Heytsbury Holdings Limited should follow the financial practices effectively so that they can achieve the target of business expansion (Armstrong, Brown and Reilly 2011). The organization design of the company is matrix design that determines the business policy of the company. The marketing of the company is done through the press release, television advertisements, etc. The franchisee model of the company is responsible for the business growth in terms of the management of the company. Organizational strategy is focused on the organizational growth of the performance of the employees. It can be concluded that Heytsbury Holdings Limited is in the verge of growth of developing franchisee outlets in the different parts of the world. Apart from that, the element of culture is important in order to develop business in the company. The marketing department of the company is responsible for the increase of the franchisee outlet in their overseas operations. The open innovation approach will help in the growth of the overseas business operations. The increase of the online presence of the company by using the integrated marketing communications of the company is related with the different aspects of the organizational strategy as well as the organizational practices. It can be said that the functionality of the business depends a lot on the structure of organization the company is following in order to communicate with the employees. However, the managers must have the knowledge regarding current market trends as well as the business patterns and practices that are practiced in the target countries of operations such as Asian countries and European countries while improving business model through channels of open innovation methods (Ali et al. 2012). References Ali, S., Naqvi, S., Tabouk, Y., Al-Jahwari, N. 2012. Development of Inter-Organizational structure for e-commerce: A contemporary approach.International Journal Of Business And Public Administration,9(2), pp. 1-8. Armstrong, M., Brown, D. and Reilly, P., 2011. 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