Tuesday, August 25, 2020

Oseberg - Viking Ship Burial in Norway

Oseberg - Viking Ship Burial in Norway Oseberg is the name of a Viking transport internment, situated close to introduce day Tã ¸nsberg, Norway, around 60 miles (95 kilometers) south of Oslo, on the banks of the Oslo Fjord in Vestfold province. Oseberg is one of a few boat internments in the district, yet it is the most extravagant and best saved of such first class graves. Key Takeaways: Oseberg Ship Burial Oseberg is a Viking vessel grave, the interment of two tip top ladies inside a working boat. Made in 834 CE in eastern Norway south of Oslo, the boat and its substance wereâ remarkably well-preserved. The transport was likely an illustrious burst worked in 820 CE in western Norway.Completely exhumed in 1904, archeological examination has been centered around the investigation and preservation of the recouped artifacts.â Viking Ship Description The Oseberg transport was a karvi, a clinker-developed boat fabricated on the whole of oak, and estimating 70.5 feet (21.4 meters) long, 17 ft (5.1 m) wide, and 4.9 ft (1.58 m) profound, from the railing to bottom. The structure was built of 12 board boards stacked evenly on either side; the port and starboard upper board boards have 15 paddle openings, which means the boat would have been pushed by a sum of 30 paddles the paddles were remembered for the internment. Oseberg was an extravagantly finished boat, with a few lavish carvings covering its body, and it was distinctly not worked for quality as a warship would have been. Investigation of the wooden pieces of the boat recommended to archeologists that the boat was initially a regal flatboat, worked in Western Norway around 820 CE and utilized for short journeys along the coastlines. It wasnt awfully safe, however it was redesignd preceding the internment. The paddles and yardarm were new and not the correct size for the boat, and the stay was excessively little. Instruments found on board the boat included two little tomahawks, kitchen gear including a quern for granulating grain situated almost a butchered bull. The handles on both were all around safeguarded, with a trademark herringbone design known as spretteteljing in proof. A little wooden chest was likewise recognized: despite the fact that it was unfilled, it is expected to have been a device chest. Creatures spoke to in the faunal collection included two bulls, four mutts, and 13 ponies; there were additionally sledges, carts, and a vertical loom. Internment Chamber <img information srcset=https://www.thoughtco.com/thmb/AOPh4bgBw2CfeY9kH9NFGN7GgFE=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Viking_Ship_Excavation-55f8ae753d5d479bbb33411eb8efd734.jpg 300w, https://www.thoughtco.com/thmb/2X0tjc1Fv6AVnLGZrKJhDasgUsU=/1135x0/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Viking_Ship_Excavation-55f8ae753d5d479bbb33411eb8efd734.jpg 1135w, https://www.thoughtco.com/thmb/IzfQSpGQpeICIMo0QjGY2kthS9o=/1970x0/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Viking_Ship_Excavation-55f8ae753d5d479bbb33411eb8efd734.jpg 1970w, https://www.thoughtco.com/thmb/xDS1GzUkRUVlEzlo9FkD2ocux0M=/3640x0/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Viking_Ship_Excavation-55f8ae753d5d479bbb33411eb8efd734.jpg 3640w information src=https://www.thoughtco.com/thmb/amm9K0HFX45t395tDj5uGuIDlEk=/3640x2641/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Viking_Ship_Excavation-55f8ae753d5d479bbb33411eb8efd734.jpg src=//:0 alt=Oseberg Viking Ship Burial, 1904 Excavation Image class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-11 information following container=true /> Gabriel Gustafson exhuming: News photograph of the Oseberg Viking Ship Burial, 1904. Hulton Archive/Getty Images In the freight ship was a wood constructed box with a tent-like front of generally slashed oak boards and posts. The chamber had been ravaged in the tenth century CE-evidently part of ceremonial unsettling influences of numerous hills during the rule of Harald Bluetooth (911â€986 CE), who had requested the pulverization of hills as a major aspect of his Christianization of the Scandinavian individuals. In spite of Harolds endeavors, the chamber despite everything incorporated the divided skeletal survives from two ladies, one matured in her 80s and the other in her mid fifties. At the point when it was uncovered in 1904, the inside of the chamber despite everything contained the remaining parts of a few materials. A portion of the materials may have been bedding, or inside decorations, or both. There were the remaining parts of the womens attire found too: more than 150 sections of silk were discovered woven into the pieces of clothing of the ladies. Twelve of the pieces were silk weaving, the most punctual found to date in Scandinavia. A portion of the silk had been treated with madder and kermes colors. A few history specialists, (for example, Anne-Stine Ingstad, related with the revelation of Leif Ericssons Lanse aux Meadows camp in Canada) have proposed the older lady was Queen Asa, referenced in the Viking sonnet Ynglingatal; the more youthful lady is some of the time alluded to as a hofgyã °ja or priestess. The name of Oseberg-the entombment is named after the close by town-may be deciphered as Asas berg; and the word berg is identified with the Old High German/Old Anglo-Saxon expressions for slope or grave hill. No archeological proof has been found to help this speculation. Dating the Oseberg Ship <img information srcset=https://www.thoughtco.com/thmb/cmsvKyq-1MhoXW3DKM6VBG5z1VY=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Ship_Burial_carving-83605743322d4ed789227a37c66f5597.jpg 300w, https://www.thoughtco.com/thmb/2pJFm9Upf_KElVO4YFyRJuj_t1k=/1403x0/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Ship_Burial_carving-83605743322d4ed789227a37c66f5597.jpg 1403w, https://www.thoughtco.com/thmb/CKiHn2D8asMDjYZaRr-QRCQlD3w=/2506x0/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Ship_Burial_carving-83605743322d4ed789227a37c66f5597.jpg 2506w, https://www.thoughtco.com/thmb/uuSgH9hqNd-jBZb4Sbo0wMwSvQI=/4713x0/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Ship_Burial_carving-83605743322d4ed789227a37c66f5597.jpg 4713w information src=https://www.thoughtco.com/thmb/42vGhsB4-TuTDpGaEl3wFRkfojA=/4713x3732/filters:no_upscale():max_bytes(150000):strip_icc()/Oseberg_Ship_Burial_carving-83605743322d4ed789227a37c66f5597.jpg src=//:0 alt=Detail of the Oseberg Cart from the Oseberg transport internment, ninth century. class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-19 information following container=true /> Detail of the Oseberg Cart from the Oseberg transport internment, ninth century. Print Collector/Hulton Archive/Getty Images Dendrochronological examination of the grave chamber woods gave an exact date of the development as 834 CE. Radiocarbon dating of the skeletons restored a date of 1220â€1230 BP, reliable with the tree ring dates. DNA must be recovered from the more youthful lady, and it proposes she may have started from the Black Sea district. Stable isotope examination recommends the two had a basically earthbound eating regimen, with moderately modest quantities of fish contrasted with regular Viking passage. Uncovering Preceding exhuming, the enormous hill worked over the top by the Vikings had been known as Revehaugen or Fox Hill: after the close by Gokstad transport was found in 1880, Fox Hill was dared to likewise hold a boat, and stealthy endeavors to uncover portions of the hill started. A great part of the dirt was expelled and utilized for fill before 1902 when the primary authority study of what was left of the hill was led. Oseberg was unearthed by Swedish prehistorian Gabriel Gustafson (1853â€1915) in 1904 and in the long run reviewed by A.W. Brogger and Haakon Shetelig. The exceptional safeguarding of the substance was the consequence of the heaviness of the tremendous hill worked above it, which squeezed the boat and its substance down underneath the water table. The boat has been reestablished and it and its substance have been in plain view at the Viking Ship House at the University of Oslo since 1926. However, in the course of the most recent 20 years, researchers have noticed that the wooden relics have gotten progressively weak. Preservation When Oseberg was found over a hundred years back, researchers utilized run of the mill safeguarding procedures of the day: all the wooden curios were blessed to receive different blends of linseed oil, creosote, as well as potassium aluminum sulfate (alum), at that point covered in veneer. At that point, the alum went about as a stabilizer, solidifying the forested areas structure: yet infrared investigation has demonstrated that the alum has caused the total breakdown of the cellulose, and the alteration of lignin. A portion of the articles are just held together by the meager layer of finish. The Helmholtz Association of German Research Centers have been tending to the issue, and protectionists at the National Museum of Denmark have been dealing with building up a complete way to deal with the conservation of waterlogged wooden items. In spite of the fact that the appropriate responses are so far indistinct, some expected exists for the making of a fake wood to supplant that lost. Chosen Sources Bill, Jan. Equivocal Mobility in the Viking Age Ship Burial from Oseberg. Materialities of Passing: Explorations in Transformation, Transition and Transience. Eds. Bjerregaard, Peter, Anders Emil Rasmussen and Tim Flohr Sã ¸rensen. Vol. 3. Studies in Death, Materiality and the Origin of Time. New York: Routledge, 2016. 207â€253. Print. of Power Politics? Artifact 86.333 (2012): 808â€24. Print.Draganits, E., et al. The Late Nordic Iron Age and Viking Age Royal Burial Site of Borre in Norway: ALS-and GPR-Based Landscape Reconstruction and Harbor Location at an Uplifting Coastal Area. Quaternary International 367 (2015): 96â€110. Print.McQueen, Caitlin M. An., et al. New Insights into the Degradation Processes and Influence of the Conservation Treatment in Alum-Treated

Saturday, August 22, 2020

Learning Experiences Up Until Strategies †Myassignmenthelp.Com

Question: Talk About The Learning Experiences Up Until Strategies? Answer: Introducation This paper is required to be an impression of my learning encounters up until this point, and there is in all likelihood the course has left a huge impact on my fundamental insight of human capital as an irreplaceable bit of leeway for a connection. We had clear desires from the class, and it was all appropriately positioned out in the schedule. As forthcoming directors, we figured out how to adjust HR to business frameworks, comprehend impact of outside and inside conditions, mastermind HR structures to drive positive practices among workers, create staffing and pay plans to draw, hold and stir best operators, acknowledge authority relations, oversee change amidst irksome conditions and use these key HR aptitudes that extension the estimation of corporate fundamental administration (Hendry 2012). The suggested course scrutinizing was phenomenally sensible and explained the centrality and use of HR rehearses as they remain in this current reality. Instead of staying into the speculat ions and musings with no piece of information about their ordinary introduction, the book enlightened the inspecting targets of each part, their central importance, procedures, best practices, particular perspectives, rising models and preliminaries in a general zone (Bratton and Gold 2012). The utilization of genuine cases close by the intelligent assessments close the learning circle. The educator was remarkably adjusted, altogether red hot and vivifying. He was to an incredible degree open and appreciation at whatever point you approach him with any solicitation or concerns. The taking in viewpoints was intriguing from a standard setting in that the understudies acknowledged the complete hazard to learn by sharing their unmistakable encounters, information, and aptitudes under the expert course of the Professor. I detected that this strategy left essential encounters for every one of us. The class circumstance bolstered and impelled an air where contemplations, musings, reactions , were uninhibitedly exchanged inciting pined for results. The Socratic style of showing helped us to essentially consider the centers, participate in social occasion coherency and bolstered shared learning. The authentic practice cases made us comprehend the widely inclusive hones in various affiliations, HR conditions, issues and worries as they rise. The case or Story exhibit caused us to consider in a general sense, analyze decisions and tackle conditions with exact approaches. Regardless, as we came, each meeting ended up being animating, rich with person's encounters and central thoughts about the subjects assessed. What I detected faltering about the class were the suffering data and assessment practices we had and the pro assistance by the teacher (Story 2014). Each point that I learnt could be related to my work spot and seemed to blend in with my authentic culture. Human asset the executives has been moving reliably, and new models are making displaying the crucial centrality of HR (Human Capital) to push upper hand. The parts and segments of the HR Triad Line Managers, HR Resource and Employees are central to any conclusive achievement. The best approach to picking the proper worker; execution the executives and evaluation; near noteworthiness of legitimacy, cutoff and position while moving operators; work assessment and its respect; work laws under the EEO, Affirmative activity, directing decent variety, limit the executives and backing; master motivation, commitment and dedication; great and extraordinary concerns; decency and fairness; division and assorted variety are of most preposterous immensity to any individual who is overseeing workers (Purce 2014). I even gotten the opportunity to consider my business related worries with the educator to get his ruler exhortation and quest for answers for the issues I am facing at my work environment. I was truly content with the talk I had and imagining putting unequivocally the helpful proposals made by the educator. My work environment inclusions managed a tremendous piece of the worries an individual would look in changed affiliations. All around, the course was astoundingly enlightening, conceded fundamental reasoning and built up the aptitudes required to oversee individuals compellingly. One included bit of leeway was the game plan of strategies to set up working environments that are competent, powerful and meet the different leveled goals. Each Organization should thoroughly use the intriguing and individual characteristics and characteristics that singular specialists offer (Daley 2012). Intelligent Journal Quickly when I found out about the determination and confirmation work, I comprehended I esteem finding of this. It was all the more so in light of the fact that the truth was a get-together introduction. In this subject, as what I realize as far as possible is to see, draw in, and use the most qualified individuals. In another word, this undertaking has wound up being very difficult considering the route that there is making rivalry for limit in work pitch. The determination has an E-Recruitment structure. E-Recruitment framework recommends online occupation application and prepares a structure for managers to advance their work opportunity and for a contender to display their application by techniques for the web (Doornenbal, Stitselaar and Jansen 2012). This time I take regarding this matter, I take in more detail to utilize the arrangement of that affiliation particularly in the Job Street structure, I find a few solutions concerning the every one of the area and subcomponent in it. Enrollment objectives unite cost filling a business opportunity, the speed of filling an occupation affiliation, expert fulfillment, nature of contenders and other. I get this point more from the print screen of Job Street structure. This is on the grounds that I can't survey the structure considering the way that the framework has a case puzzle key. So I find a few solutions concerning it suggesting the print screen. The effect of online determination on selection targets is: Cost of filling the work opportunity Speed of filling occupation openings Worker fulfillment, degrees of consistency. Quality, total, and differentiating attributes of hopefuls (Shackleton 2015) As I can get about the point is I realize the affiliations have constantly utilized social affiliations and structures association, including master referrals, to pull in limit. Legitimately, easygoing correspondence territories, for example, Facebook, Myspace, and LinkedIn are getting being used, and inescapability and now give a one of a kind framework for permitting choice authorities. Other than that, what I find a few solutions concerning confirmation and improvement, the segment centers around assessments of individual authorities and contenders, which are at the core of the evaluation technique that connects with relationship in dealing with their ability. This is by the choice give information that are regular to choosing dynamic choices (Nikolaou 2014). I find by far most of the material I run over on work-life change pointlessly. We require work, and we require rest: truly, even God gave it a lay on the seventh day. As much as I have my issues with such strict references, I do see the splendid points of interest of viewing a day of rest and reflection. Rest and reflection, not work-life change, which is a development of the very working environments that convey burnout. The concealed repercussions of 'work-life modify' is that we can be captives to work, at that point finally shut down and rest. An articulation that rings a bell is panem et circenses: we gain our regular bread issues, we go to a tension organization course, we go to the activity community, practice yoga, mull over, and the cycle starts again (Goodman 2012). Laying toward the end of the week, getting to the activity community on a Tuesday night, or having a beverage with friends on a Thursday night may incidentally improve our mentality, at that point what? In case our work environment is perilous and coldhearted, a pinch of beguilement will just quickly profit us, anyway toward the day's end it ends up being just a fix to concede the crisis. To break the cycle, it's an extraordinary chance to focus on work-life meaning (Wiese 2015). A couple may stray; be that as it may, most specialists with an all inclusive calling are the spot they are by virtue of at some point in the inaccessible past: They really thought about it They throbbed for some centrality in their occupation They imagined a work environment of shared characteristics and vision Many despite everything do. Work-life change has transformed into this mantra that we go over just as it were the response for lousy work environments, depressed person managers, and an employment that isn't what we imagined. Bring back significance and care in the workplace, and genuine will take after. We don't need to go to a workshop on work-life change in accordance with get that. We require a legitimate culture that characteristics individuals past empathetic proverbs, and shows others how its done (Hobson 2013). References Bratton, J. furthermore, Gold, J., 2012.Human asset the executives: hypothesis and practice. Palgrave Macmillan. Daley, D.M., 2012. Key human asset management.Public Personnel Management, pp.120-125. Doornenbal, E., Stitselaar, W. also, Jansen, L., 2012. Enlistment Selection.Christian University of Applied Sciences, pp.1-20. Goodman, A., 2012. Worklife balance. InPhysicians pathways to non-conventional professions and initiative opportunities(pp. 25-34). Springer New York. Hendry, C., 2012.Human asset the board. Routledge. Hobson, B. ed., 2013.Worklife equalization: The office and abilities hole. OUP Oxford. Nikolaou, I., 2014. Long range informal communication sites in quest for new employment and worker recruitment.International Journal of Selection and Assessment,22(2), pp.179-189. Purce, J., 2014. The effect of corporate methodology on human asset

Sunday, August 2, 2020

Attend Transfer Illini Day and Experience Illinois for Yourself!

Attend Transfer Illini Day and Experience Illinois for Yourself! Congrats Illini and welcome to the Illinois family! Now that you’ve been admitted it’s time for you to come explore campus, make new friends, and ensure that you know what your next steps are. That’s where attending Transfer Illini Day (formerly known as Admitted Transfer Day) comes in. This year our Transfer Illini Day will be taking place on April 12, 2019. During Transfer Illini Day there will be a presentation on the next steps that you should be taking in your enrollment process as well as a QA session with a student panel. Additionally, you’ll have a meeting with your specific academic community and be able to attend information sessions about Financial Aid, Housing, Pre-Health Professions, and more! Finally, you’ll have the opportunity to attend a Campus Resources Fair where some of the offices on our campus will have booths with lots of exciting information. So now, you might be asking yourself “How do I sign up for Transfer Illini Day?!” well I’m glad you asked. Once you’re admitted, you should receive an email invitation where you can register to attend. If you’re not able to find it, be sure to check your junk/spam folder first. If you still can’t find it then you’re welcome to call our office for more information. As always, feel free to contact our office by email us at Admissions@Illinois.edu, by calling us at (217) 333-0302, or by commenting down below if you have any additional questions! Ready, set, explore! Zoe Transfer Recruitment Coordinator, Undergraduate Admissions I help transfer students navigate our application and admission process. I have a background not only in admissions but also in financial aid. I'm originally from southeastern Michigan.

Saturday, May 23, 2020

Disney Company Domestic Operations And U.s. Economy Growth

The Walt Disney Company – Domestic Operations and U.S. Economy Growth Walt Disney is an American company, born and flourished in America. The business operation of the company is massive in the United States with its main headquarters in Burbank, California. There are five major business segments of the company; they are Media Network, Parks and Resorts, Studio Entertainment, consumer product, and interactive media and Walt Disney together with its subsidiaries and affiliates is a diversified global family entertainment and media enterprise (The Walt Disney Company, 2015). The revenue generated by Walt Disney is no doubt substantial that is why the rank of the company leaped from 61 to 57 in the year 2014 (Fortune 500, 2015). It is also number 11 on the Forbes World’s most valuable brands (Forbes, 2015). Let’s have a look at the revenue for last year. The chart below breaks down the revenue earned in 2014 for the company’s five major segments. Adapted from Statista, The Statistic Portal, website: http://www.statista.com/statistics/193140/revenue-of-the-walt-disney-company-by-operating-segment/ The primary aim of Walt Disney is always to be the best producer and provider in the world of entertainment. The company’s goal is to maximize the earnings and cash flow thus, generate capital that will drive the long term shareholder value (The Walt Disney Company, 2015). According to the report released in May 2015, ‘The Walt Disney Company reported earnings of $2.1 billion forShow MoreRelatedStrategies For Competing International Markets931 Words   |  4 PagesStrategies for competing in international markets The fast expanding world economy does offer the Walt Disney companies an opportunity and the companies in the entertainment industries have a higher competitive threat domestically as well as globally which drives them to come up with an international strategy to enter into the foreign market to expand their business. 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Monday, May 11, 2020

Talent Management The Army Bureaucracy Essay - 2029 Words

Not long after arriving at the United States Army War College, I heard the phrase â€Å"you are now they,† - essentially which I took to mean that any arguments along the lines of â€Å"they should do something about†¦Ã¢â‚¬  were now forbidden. I understand, I’m here to step up and own my share of the challenges. Unfortunately some of those challenges sound in my ears like â€Å"the Army bureaucracy has created such an impasse and mess of system x that you are now the inheritor, go fix it.† I am also a product of that system. 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In the age of globalization where top talent is highly sought after and leadership qualities are something that every firm desires, it would seem that the public sector needs to boast their leaders just to remain competitive and relevant in the modern business world. In the public sector leadership has been theorized to be very beneficial in practice howeverRead MoreLeadership, Management, And Management1330 Words   |  6 Pagestime solvent problems inside the group making changes in the organisation. Management possesses a title that supports his decisions and works to achieve a goal that the or ganisation requires. 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Wednesday, May 6, 2020

Steppenwolf Free Essays

The story of Steppenwolf (1927) is the Herman Hesse’s most widely read book. The main character Harry Hiller, Steppenwolf, is influenced by Hesse’s exposure to Western philosophers as well as Indian and Chinese philosophy. Concepts of Eastern spiritual wisdom which Hesse was interested in can be seen in the novel. We will write a custom essay sample on Steppenwolf or any similar topic only for you Order Now Following the record of Harry Hiller’s manuscript, Hesse exposes the struggle of human mind through describing the lack of acceptance, rejection, broken dreams and division in the society and individuality to the readers. This is a realistic picture of despair, depression and isolation. Eastern wisdom such as Indian and Chinese philosophy plays an important role in the structure of the novel. The introduction of ‘magic theatre’ in the novel exudes a sense of transcendence from place and time. In effect, ‘magic theatre’ brings about a tinge of Eastern charm and Indian cultural identity. Indian philosophy on the discovery about ‘centrality of consciousness’ states that dualistic nature exists in individuals. Personal identity of the ‘Witness self’ is the crucial point of our individual nature, and is also utilized in the realization of the Absolute Self. The Indian spiritual and philosophical wisdom sees the finite self characterized by the individual ‘I’. The concept of such relates to physical body and mind, and prevents the individual from engaging with the infinite self. Infinite self expands the finite mind a soul and realizes our true unification with the ‘Godhead’. Hesse incorporates this ideology into the Immortals for example, Hermine, as well as the human part of Steppenwolf. Harry cannot be a peace with himself due to his wolf inner tendencies. He cannot gain peace in society because everyone else is fixated on the finite self. The only way Steppenwolf can achieve unity with the Godhead is through suicide. (Kheper, 2001) The ideology of Chinese philosophy also can be seen in novel. The themes of Confucianism emphasize the importance of humaneness towards others (ren), righteousness (Yi), integrity and human-heartedness. (Confucianism, n. d. ) Fairness and devotion of one’s life passively for the sake of moral value of ren and yi are considered trademarks of honor. Cheung, 1999) Steppenwolf despises bourgeois society. When he attempts to reveal his true identity, in order to gain acceptance, individuals who are used to order, logic and restraint are frightened. These individuals are the representative of middle class. The middle class’ commitment to respectability, responsibility, and morality reflect the Confucian thought and the sense of honor. Taoist theory argues that individuals move through a series of st ate of being in order to search for immortality. Taoist theory focuses on the interrelationship between humanity and the cosmos, promoting harmony and peace with nature and the universe. (Herzog,n. d. ) Both teachings of Confucianism and Taoism are present in Steppenwolf. Harry’s numerous encounters and experiences revealed aspects of his true nature and this prepared his participation into the Magic Theatre. In the Magic Theatre, the Steppenwolf is forced to confront his multiple souls, his past and his future. At last, he is told that he simply takes life too seriously. The concept of change in the Magic Theatre mirrors the Taoist theory of changing states. Hesse’s other writing, Siddhartha, tells the story of a young Indian man’s journey of seeking spiritual knowledge and salvation. This book is published in 1921 and it has become the culmination of Hesse’s studies of Eastern philosophy. In Siddhartha Eastern wisdom is an essential foundation for the religious and philosophical ideas of the narrative. (Herzog, n. d. ) Elements of Eastern wisdom such as Hinduism, Buddhism and Taoism can be seen from this work. The ending of Siddhartha turns to be more Taoistic than Indian. The master of Taoism Lao-Tse says that the gentlest overcomes the strongest. One instance in the writing, Hesse’s description of Siddhartha’s merging into ‘unity’ displays the core idea of the doctrine of Tao. In the novel, it states that ‘real doing is that same as suffering; both are the execution of fate; to wait, to submit. ’ This is the teaching of the Vedanta and of Lao-Tse. Siddhartha delivers himself to God’s will as the result of waking by God. This is synonymous with the idea of accepting the inevitable fate, the enlightened passiveness of the Chinese-Taoistic philosophy and the submission of the Bhagavad-Gita. When Siddhartha dissolved all conflicts after reaching a degree of intensification of feeling, Siddhartha had merged into unity. These words of Hesse can be referred to Lao-Tse’s Tao Te King: ‘Can you discipline your soul to embrace the one without destroying itself? (Herzog, n. d. ) Although Hesse was brought up in a Pietist family, however his later visit to India in 1911 initiated his study of Eastern religions. His discovery of eastern mysteries and religious belief are reflected in his work. Reference List Confucianism (n. d. ) Retrieved at 20th of May From http://confucianism. freehostingguru. com/ cheung L,P (1999), Confucian Ethic of Death with Dignity and its contemporary Relevance Retrieved from http://arts. hkbu. edu. hk/~pclo/e5. pdf Herzog, PH. (n. d. ) Hermann Hesse and China II Chinese influence in Siddhartha; Steppenwolf and the journey to the east. Kheper, (2001), Eastern Philosophy, The centrality of consciousness-the ego and the self, retrieved from http://www. kheper. net/topics/eastern/ego_and_Self. htm How to cite Steppenwolf, Papers

Thursday, April 30, 2020

The Welcome Table by Alice Walker Essay Essay Example

The Welcome Table by Alice Walker Essay Paper The Welcome Table is a short narrative written by Alice Walker. It is written in 3rd individual point of position. â€Å"The all-knowing technique is used in this narrative and is peculiarly effectual in leting the reader to understand the old woman’s quandary and how she. and others. dealt with it† ( Clugston. 2010 ) . In this essay. I will explicate the significance of this narrative every bit good as the worlds to racism and hatred. The narrative begins by depicting the aged Afro-american adult female. She was dressed in her Sunday church apparels that was old and falling apart. She had an old bouquet pinned to her frock. The places she wore were high-heeled and polished. A silk scarf was used as a hair-band which was greasy from her greasy pig-tails. Her elderly eyes were blue-brown in colour and were about unsighted. She was thin but old and wrinkled. Her tegument was ash-grey. We will write a custom essay sample on The Welcome Table by Alice Walker Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Welcome Table by Alice Walker Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Welcome Table by Alice Walker Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer After walking many stat mis. she came upon a church. It was a white people’s church. She had walked entirely to the large church. After walking a half a stat mi to the church. she was sweaty and clammy. She stopped on the stairss of the church to rest before traveling interior. When she went into the church. the clergyman stopped her. She brushed passed him and sat on the back bench. It was cold outside and close approximately merely as cold inside the church. She sat there shuddering from cold as everyone noticed as they went to sit up forepart. While everyone stared at her as if she was a piece of refuse. she sat at that place softly. Some people spoke rough words while others remained soundless or felt sorry for her. Her visual aspect made some of the white people think of cooks. amahs. and kept womans. Other people saw jungle binges or â€Å"riotous nihilists plundering and ravishing in the streets† ( Clugston. 2010 ) . Many thought Christian worship and the Holy Church was traveling to stop. They saw an invasion of their privateness to idolize. It made them ferocious as she sat there disregarding them. The Ussher called her â€Å"grandma† and told her that she should go forth but she told him courteously to â€Å"go away† . Finally. the white ladies made their hubbies throw her out of the church. â€Å"Could their hubbies expect them to sit up in church with that? † ( Clugston. 2010 ) . They referred to her every bit â€Å"that† as if she was an animate being or rubbish. After acquiring her threw out of the church. the married womans felt justified and the fold started holding church as they usually would. Outside. on the church stairss. the hapless old adult female looked about as if in daze. She went back to vocalizing in her caput as she was before they threw her out. but this clip it was a sad vocal. As she looked down the main road. she saw something astonishing approaching towards her. The frail old lady began to express joy and leap in joy. She saw Jesus walking in her way. She mentions that he looked precisely like a image she had stolen from a white lady’s Bible and hoped that he did non cognize she had stolen it. She waved her weaponries madly. afraid that he might lose her. When Jesus got near to her. he asked her to â€Å"follow me† . As they walked. she told him past narratives of her life and how she cooked. cleaned. and nursed the white people. She besides told him of how they threw her from their church. As they were walking. she would sing from clip to clip. It seemed as if they were walking everlastingly. None of the church people knew what had become of the old lady until subsequently when they heard that an old black lady was found dead on the side of the route. As she had walked along the main road. many people saw her speaking and doing manus motions as if she was speaking to person. But. being that they saw no 1 other than her. they thought she had lost her head. What they did non see was that Jesus was taking one of his soldiers place and she was speaking to him. This narrative is a perfect illustration of racism and hatred. It shows how many white people treated African-Americans. It is flooring to me that one human-being can handle another human-being with so much disfavor and hatred. We are all God’s animals and we should handle everyone with love as Jesus would. MentionsClugston. Wayne R. ( 2010 ) . Journey into Literature. San Diego. Calcium: Bridgepoint Education. Inc. Walker. A. ( 2003 ) . THE WELCOME TABLE. Literary Cavalcade. 55 ( 5 ) . 32.

Saturday, March 21, 2020

The Star essays

The Star essays In Great Expectations, by Charles Dickens, light is used symbolically through the example of Estella. Miss Havisham brings Estella up in the darkness, consequently sheltering her from the true meaning of life. By Miss Havisham's orders, the house in which Estella lives is lit only by artificial light. Estella constantly lives a false life by never knowing the true significance of her words and actions. Her confinement to the darkness affects Pip, the one person who truly loves her. Estella represents his unreachable star, a light in the darkness that he faithfully reaches for. The sun, earth's star, is our source of life. In this way, Estella acts as Pip's continual source of inspiration. He strives to become a gentleman for her, so he can spend the rest of his life by her side. Pip's life was unfulfilled until "her light came along the dark passage like a star." This light, in the darkness of her surroundings, will light the way for Pip and always guide him back to Estella. The light that Estella represents is significant to this remarkable work, Great ...

Wednesday, March 4, 2020

4 Steps to Boost Your Workplace Productivity

4 Steps to Boost Your Workplace Productivity Whether you’ve fallen out of love with your job or are so overwhelmed you’ve been falling behind, it’s never too late to pick up the pace and catch up. Check out these tips from Gerald Buck over at Careerealism! Take a BreakIt may seem counterintuitive, but leaving your desk and walking around the block, getting a drink, or stretching your legs in the hallway for five minutes can get your  blood and oxygen flowing and restore your energy levels. Come back to your desk ready to dive in and take care of business!Outline Your PrioritiesFirst thing in the morning, or even before you go home at the end of the day, make a list of the most important to-dos in the order you need to tackle them. Make sure you include a small task to get the ball rolling, and put the biggest item early on so the day doesn’t get away from you. You can update and rearrange as you go, but having a list to follow helps you stay focused and accountable.  Consider the Long TermIf your workplace doesn’t have an annual goal-setting process in place already, take the initiative to identify two big things you want to accomplish over the course of the next year. Post them somewhere you’ll see every day- on your monitor or inside your top desk drawer- and work towards them every day. Taking the long view helps to liberate you from the feeling of being trapped in the stress of day-to-day tasks. Don’t forget to mention these goals  in your next performance review!  Get to Work EarlyLeaving your  home half an hour earlier can make a huge difference in your  day when you’re  really struggling to stay motivated- you can usually either finish a small task or get a good start on a bigger one before the office fills up with chatter and distractions. Having that boost of early morning momentum can positively affect your  whole day. Plus, you can leave right on time without feeling like you didn’t give that day your best work!Donâ €™t try to implement these all at once- take it one day at a time, or even one hour at a time if you need to, and see if your shifting attitude increases your  productivity and happiness.

Monday, February 17, 2020

History research paper Example | Topics and Well Written Essays - 2000 words

History - Research Paper Example Evidently, the Iroquois Confederacy has elicited much interest from an archaeological perspective. This has largely been due to the comparative analysis of the various artefacts from the different villages that offer insight into the social and political influence on the human material culture over the course of time. Prior to the establishment of the Confederacy, all of the founding nations were bitter nations who fought each other. To this end, the historical literature of the Iroquois reveals that leaders know as Dekanawidah also known as the Peacemaker came to the nations preaching peace and unity(Fenton, 112). In this regard, the Dekanawidah was assisted by the Hiawatha in persuading the entire five nation to embrace the ‘Great Law of Peace.’ Consequently, a government known as the Iroquois Confederacy was established. The government promoted peace, respect and cooperation in work among all the nations. Evidently, the Confederacy had been in existence even before th e European exploration began in North America. Moreover, the Tuscarora nation migrated from the Southern homeland to join the Iroquois Confederacy in 1702due to European settlement. ... To this end, the members of a clan tracked their ancestors and family members through their mothers. In this regard, there was a common female ancestor within each clan set up consistent with a group of families. Moreover, a man moved into the female’s longhouse once they were married. The longhouses were housing shelters for members of the same clan(Fenton, 114). Children conceived by both parents were henceforth members of the mother’s clan. In this regard, all the members of the same clan regarded each other as family and therefore did not intermarry. The longhouses played a pertinent role in the governance of the Iroquois Confederacy. To this end, apart from housing clan members, the longhouses acted as meeting venues. In this regard, the women and men assembled in different groups to discuss pertinent events, issues as well as offering advice to the leaders. There were different roles associated with all the members of the Iroquois Confederacy. Foremost, the childr en often listened in to the various discussions undertaken in the longhouses. In this regard, the art of listening enabled them to learn about the issues affecting them as well as the skills involved in decision making. Women and men held positions of importance in the Iroquois Confederacy and the children were groomed into these roles once they grew up. The issues affecting women were articulated through two major avenues. These were the Clan mothers and the women councils. The most respectable and oldest women within the clans were known as the Clan Members. The position was hereditary and passed down across generations. Their roles pertained to maintenance of balance and harmony within the nations and clans.

Monday, February 3, 2020

Racial hostility within the media Dissertation Example | Topics and Well Written Essays - 9000 words

Racial hostility within the media - Dissertation Example Various researchers have pointed out that media has played an important role in terms of shaping the perceptions, beliefs and attitudes of people towards members of minority groups. In the United States of America, it was perceived that the media played a significant role in emphasizing the historical oppression and oppression of the African-Americans in relation to their White counterparts. In view of the same, researchers showed that the White Americans tend to have a complete lack of understanding towards the African-Americans. It is in this particular context that the researcher looked into the experiences of Michelle Obama during her husband’s presidential campaign in 2008. ... gainst a white oppressor† Generally, the racist comments were caused by the fact that Americans are not used to the fact that a Black Woman would take her place as the country’s first lady. Respondents in this particular study noted that the country is yet to be accustomed to such fact, thus they was not willing to accept Michelle Obama, thus the racist comments. Chapter 1 Introduction Background of the Study The media is known to be a very powerful institution that has been established within a democratic community. It aims to transmit and communicate cultural ideas, images, myths, and sequences of events (Nairn, Pega, McCreanor, Rankine, and Barnes 2006). Media discourse remains to be a significant means of reproducing shared beliefs and fundamental values of the society. Hence, the media plays a relevant role for exchanging opinions, knowledge, and information. The media, per se, have become a major instrument with which countries can establish and publicize its ideal s as they are expected to express a wide range of viewpoints, remain as objective and neutral as possible, and provide access to various groups, regardless of gender, racial background, religion, social class, and sexual orientation, to name a few (Wetherell and Potter 1992). Print and electronic media has made a significant impact on the daily lives of communities and its members as the television, radio, and print media, among other types of media, present the components out of which individuals can establish identities and make sense of themselves (e.g. meaning of one’s own gender, ethnicity, and national identity). Moreover, it enables the society to differentiate and understanding what it means to be â€Å"us† and â€Å"them† (McQuail 2000). At present, although the media is expected to reflect

Sunday, January 26, 2020

Can the physical attractiveness of a defendant lead to differing sentences

Can the physical attractiveness of a defendant lead to differing sentences Abstract The purpose of the investigation was to see if the physical attractiveness of a defendant has an influence of the severity of prison sentences given for a crime of fraud. An opportunity sample consisting of 10 males and 10 females taken from sixth form students at school aged 16-18 was used. A crime vignette was given to participants with a photo of the physically attractive defendant or physically un attractive defendant attached. Participants had to state whether they thought the defendant was guilty or not guilty. Participants were then told that the defendants were found guilty and were asked to assign a prison term that they felt the defendant deserved. The Chi-Square and T-Test were used to analyse the results. Observed Value of T= 30.88: Critical value at p Project Brief PB1: The aim is to see if Sigall Ostroves (1975) findings that the physical attractiveness of a defendant and the nature of the crime can lead to differing sentences are applicable to this current time period. Alternative hypothesis: The more attractive defendant will receive a lower sentence for burglary than the less attractive defendant. Null Hypothesis: There will be no difference in length of sentences given to the attractive defendant and the non attractive defendant. PB2: A directional hypothesis is being used as past research by Sigall Ostroves (1975) has shown that physical attractiveness does have an effect on the length of a sentence giving to the defendant. PB3: The chosen research method will be experimental using an independent measures design. So each group will be tested in a different condition one group will be shown a picture with a physically attractive defendant and the other group will see a picture with a non attractive defendant. PB4: Advantages Confounding variables minimised Study is in a controlled environment so the variables can be manipulated Disadvantages No control of participant variables as due to individuals differences the participants may not find the pictures attractive. There maybe a social desirability bias as participants may put what they think is the norm or socially desirable rather than what they actually think. There maybe investigator and participant effects. PB5: Demand Characteristics Participants may respond in accordance to experimenters desired response i.e. the experimenter may influence the participant in the way in which he states the scenario of the crime or by subconscious gestures. Age Group Bias All participants are between the age of 16-18 so results may not be external valid as other age groups may have different results and respond differently. Participant Bias Participants may give into social norms and may no give there true opinion when rating. They may rate pictures higher or lower than they really feel. PB6: Single Blind The participants and the experimenter will be told that the study is on studying something other than what there doing so the participants and the experimenter wont be able to guess the aim of the study. Standardise Instructions All conditions of the study are given the same standardised instructions so investigator bias is eliminated. Social Desirability Bias The results will be anonymous and confidential, giving the chance for the participants a option to withdraw at any time so the participants may not feel the need to put what the experimenter may see as the norm. PB7: 5% level of significance PB8: Deception Not telling the participants the true nature of the study by using a single blind technique. This will be overcome by debriefing the participants at the end of the study to ensure that the participants are happy. Privacy The pictures will be taking from websites which are on public domains so anyone can access them. Informed Consent Participants will be asked if they want to participate and told the basic procedures as well i.e. giving the right to withdraw etc. Withdrawal Participants will be able to withdraw at any time during the study and will be told this throughout the study. Debrief The participants will be fully debriefed as to the true aims of the study has been completed after the study. Observation The participants will not be observed. Confidentially None of the participants names will be taken and they will not be observed during the study so the results will remain anonymous. Introduction The Halo effect (Dion Walster, 1972) is the tendency of a characteristic such as physical attractiveness to influence an individuals perception of persons qualities such as intelligence, social status and personal traits. Research has found that attractive people are attributed with more positive characteristics due to the Halo Effect. Dion Walster (1972) conducted an experiment called What is Beautiful is Good and found that individuals who are seen as physically attractive are assumed by particpants to have more socially desirable personalities than those who are less attractive, and it is also assumed that attractive individuals lives will be more successful and enjoyable than individuals who are less attractive. So attractive individuals are assumed to be more sociably desired. Dion et als (1972) findings indicate that stereotyping due to individuals physical attractiveness does occur as physical attractive individuals were regarded to have more socially desired qualities and p ersonalities, and were expected to have greater personal success in there life. These results have also been supported by Griddin Langlois (2006) and Feingold (1992) who found that unattractive people are perceived to hold more negative attributes. The Halo effect has been applied in research into other areas of society. For example in school or workplaces. As a study on attractiveness in school found by Clifford Walster (1973) and Landy Sigall (1974) found that two essays which had exactly the same content were marked differently. This was belived to be due to them having pictures of the students on the essays and the more attractive person received a higher grade even though the essays were the same. This shows that physical attractiveness does affect peoples way of thinking in real life settings. Another study has shown that the halo effect has an effect in job interviews as it has been found by Dipboye, Arvey, Terpstra, (1977) and Landy Sigall, (1974) that the more attractive individuals where more likely to get the jobs offered than the unattractive individuals even though they did the same on the tasks to get the interviews. Baron and Byrne (1997) found that attractive defendants are more likely to receive lighter sentences and gain the sympathy of the jurors rather than unattractive individuals. This is believed to be due to the Halo Effect What is beautiful is good. Sigall Ostrove (1975) also found that participants who were shown an attractive photo of a defendant charged with burglary recommend almost half the average sentence of those show no photo or an unattractive photo. Stewart (1980) also found that attractive defendants tended to receive lighter sentences and were less likely to receive prison sentences than unattractive individuals. These results were further supported by Efrans (1974) study as Efran (1974) found that juries were not as certain about the guilt of attractive defendants, and therefore gave them lighter sentences/ punishments. However it has been found that there were different factors which influence the sentence giving to an attractive individual. For example the attractivene ss of an individual didnt have much of an effect on sentences when the crime was seen as very serious. Sigall Ostrove (1975) also found that attractive defendants were charged with a higher average sentences when fraud was the crime rather than the unattractive individuals or defendant with no photo. Their results showed that when the crime committed wasnt related to physical attractiveness (e.g. burglary) the participants would give lighter sentences to the attractive defendant rather than to the unattractive defendant. In contrast when the crime was related to attractiveness (e.g. swindle), the physically attractive defendant would receive a worse sentence. The Halo Effect explains these findings in that when crimes are not related to attractiveness, the attractive participants may be seen as good due to the Halo Effect and positive stereotyping. For the physically attractive crimes the juror may feel that the attractive individuals used there attractiveness as a natural advantag e to further promote themselves in society. Fraud is regarded as deceitful and is related to attractiveness thus more attractive defendants would be punished more severely. Aim: This study will replicate Sigall Ostroves (1975) study to provide further support for previous findings see if the physical attractiveness of a defendant and the nature of the crime can lead to differing sentences in this current time period. Alternative hypothesis: The more attractive defendant will receive a lower sentence for burglary than the less attractive defendant. Null Hypothesis: There will be no difference in length of sentences given to the attractive defendant and the non attractive defendant. Method: Method and design In the experiment the IV is the physical attractiveness of the defendants and the DV was the judgement that the participants gave the photos of the physically attractive defendant and unattractive defendant i.e. guilty or not guilty. An independent group design is being used so one group of participants will be tested with the physically attractive photo of the defendant and the other group will be tested with the unattractive photo of the defendant. A questionnaire was given to the male participants so ratings of the photographs of the females could be collected and so the best voted picture would be used as the physically attractive defendant and the worse would be used for the unattractive defendant. Researchers One A level student collected data. Target population and sample An opportunity sample consisting of 10 males and 10 females taken from sixth form students at school. The students who were available at the time were asked to participate in the study. All participants took part in the study and none of them declined. Apparatus/materials Pilot Study Ten photographs were selected from the websites Hot or Not and RatePeople.com labelling them 1 10. All photographs were put on to A4 pieces of paper (one per page of paper). All photos were of passport shots so the defendants were looking straight at the camera and the defendants were between the ages of 20-40. This was controlled so the participants view of the defendants didnt change due to the pose the defendant was doing or because they thought the defendant was to old and frail to go to jail or to young etc. There was as little jewellery or clothing in the pictures as possible so it wouldnt distort the participants view on the pictures as it may make the participant think the defendants were more or less attractive in the photos creating extraneous variable so this was done so it was only the defendants attractiveness being taken into account. Main Study In the main study a scenario was given to participants (see Appendix 1) and the participants had to state whether they thought the defendant was guilty or not on the participant response sheet (see Appendix 2). Two photos were used in the main study from the pilot study (the best rated photo and the worst rated photo) which were used as defendants. The best voted picture was used as the physically attractive defendant and the worse was used for the unattractive defendant. An example of one of the photographs use is shown in Appendix 3. Standardised procedures Pilot Study The participants were taken into different rooms when completing the task so they werent distracted from other students. The standardised instructions (see Appendix 4) were read to participants and consent was given. Male participants were shown the photographs of the females, and the females were shown the photographs of the men. The participants were asked to rate each of the photographs on a scale of 1 10, with 10 being most attractive and 1 being not very attractive. The participants wrote their ratings on some paper with spaces for the ratings for the 10 photographs No names were asked for. An example of a participant response is shown in Appendix 5. Main Study The best rated photo and the worst rated photo were than used as defendants. The best voted picture was used as the physically attractive defendant and the worse was used for the unattractive defendant. A different set of participants where given scenarios and asked if they would give a sentence to the defendant given to them and told to right down there answer on the participant response sheet. One group was given the physically attractive photo whereas the other group was given the unattractive photo. Participants after the task were thanked and debriefed (see Appendix 6). Controls Investigator bias was minimised by using standardised instructions. The Single blind technique was used so researcher bias, participant bias and demand characteristic were avoided by asking someone else to observe the participants during the task and telling the observer not to look at the participants while theyre doing the task to avoid participant reactivity. Participant bias was avoided by telling the participants to rate members of a opposite sex because the males may find it more difficult men in terms of physical attractiveness. Ethics Informed consent was gained as participants were given standardised instructions and told that they had the right to withdraw at any time and that their answers would remain anonymous. There was minor deception as the participants werent told the aim of the study but this was dealt with as the participants were debriefed at the end of the study. The ethical issue of using photos of people without there consent was dealt with as the photos used were put on websites where the people want there photos to be rated thus are available to the public. Results: Descriptive Statistics Summary table of the data to show the total number of guilty verdicts given to physically attractive and physically non-attractive defendants. Participants had to state whether they found the defendant given to them guilty or not guilty. A bar chart was drawn to display the results visually. The raw data given is in Appendix 7. The Sentences Given To The Defendants Physically Attractive Physically Non-Attractive Guilty 7 8 Not Guilty 3 2 Bar chart to show the difference between the number of guilty verdicts given to attractive and non-attractive defendants in getting sentences or not. Summary table of the data to show mean prison sentences in months awarded to the attractive and non-attractive defendants by the participants. A bar chart was drawn to display the results visually. The raw data given is in Appendix 7. The Mean Length Of The Sentences Given To The Defendants Physically Attractive Physically Non-Attractive Average 21.9 Months = 1.8 Years 63.6 Months = 5.3 Years Bar chart to show the difference in the length of sentences given to the attractive and physically non-attractive defendants. Results: Inferential Statistics The Chi-Square Test and T-Test were used to analyse the results. The Chi-Square Test was appropriate for the data at a nominal level of measurement in a from of categories and the data collected from independent measures. Chi Square = 0.26 Degrees of freedom = 1 Critical value at p As the observed value of chi-square was smaller than the critical value at a 5% level of significance, we cannot reject the null hypothesis and so it must be retained. The T-Test was appropriate for the data that was at a interval level of measurement in the form of numerical data as the data collected was from independent measures. Observed value of T = 30.88 Degrees of freedom = 1 Critical value at p As the observed value of T is higher than the critical value of T at a 5% level of significance the null hypothesis can be rejected. Discussion Explanation of findings The findings of this investigation found that the physical attractiveness of a defendant can lead to differing sentences. Overall the physically attractive defendant received a lighter sentence than the physically unattractive defendant. The T-Test was significant at the 0.05 level of significance supporting the assumption that the Halo effect will effect peoples views on whether a defendant is guilty or innocent. Relationship to background research There has been lots of research into whether the physical attractiveness can influence an individuals perception of persons qualities. Early research such as Stewart (1980) found that attractive defendants tended to receive lighter sentences and were less likely to receive prison sentences than unattractive individuals. Baron and Byrne (1997) also found that attractive defendants are more likely to receive lighter sentences and gain the sympathy of the jurors rather than unattractive individuals. This study supports these earlier findings and in addition shows that this bias can lead to differing prison sentences being awarded to defendants even when the crime committed is the same. This could be due to the halo effect which gives the tendency of a characteristic such as physical attractiveness to influence an individuals perception of persons qualities such as intelligence, social status and personal traits. This creates beautiful stereotypes which doesnt fit with the criminal stereotype such as scars, looking dirty etc. Although the results could be because the participants generally believed that the physically attractive defendant was guilty and the physically unattractive defendant wasnt. Limitations and modifications The study lacks ecological validity as in real life the participants would be in a jury and so there would be a discussion between 12 people of varying ages on what the punishment the defendant should receive. In this experiment 6th form students were used aged between 16-18 and they made the decisions on there own rather than discussing the defendants punishment. To improve this a simulated jury could be used where the experimenter asks 12 participants to act as a jury and discuss the sentence. Due to the participant sample used there was an sample bias as the study was on an opportunity sample of 6th form students. So the results can not be generalised to the whole population. There may have also been a problem due to demand characteristics as participants may have guessed the aims of the study and may have known what results were expected and answered accordingly. Another limitation of the study was that the experimenter knew the participants, so this may have lead the participants to write down what they thought the normal answer would be and not what they actually thought. So there may have been an social desirability bias. This could be dealt with by using a different target population and sample. Another limitation of this study is that some participants didnt find the unattractive defendant guilty as they didnt believe that she would be able to get people into bed and so voted her not guilty. Some participants also stated that they didnt believe that there as enough evidence to charge the defendants. Another limitation of the study was individual differences as the study used independent measure design and some participants said they found the unattractive defendant guilty as they didnt like her whereas some participants said they found the attractive defendant guilty as she was attractive whereas some said it was because she looked more promiscuous. Another way to make future results more reliable is to do the study again but make the participants be in groups of 12 like a real jury and see if the same results are found. This will be more reliable as in a real life juries would discuss the punishment before given defendants sentences. Implications and ideas for future research To make the results more reliable a larger sample size could be used as this would mean that more data could be analysed and this may leads to different results. Also a different age range may also lead to different results as the older people may take it more seriously. The important implications of this research shows that there is a bias in sentences given to defendants and to get rid of this bias juries may have to make there decisions by just looking at the research and maybe not be able to see the defendant in court as theres a screen in front of them and there voice is changed.

Saturday, January 18, 2020

To Find Out Effectiveness Airtel Advertisements & Their Impact on the Viewers

TO FIND OUT EFFECTIVENESS AIRTEL ADVERTISEMENTS & THEIR IMPACT ON THE VIEWERS Table of Contents Introduction3 Airtel products9 Objective of Study14 Research Methodology15 Findings27 Recommendations28 Limitations of Study29 Bibliography31 Questionnaire32 INTRODUCTION (COMPANY OVERVIEW) Incorporated on July 7, 1995, bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups †¢Mobility †¢Infotel The mobility business provides gsm mobile services in all 23 telecom circles in india. hile infotel business group provides telephone services and internet access over dsl in 15 circles. The company complements its mobile, broadband and telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai which connects the submarine cable connecting Chennai with Singapore. Bharti tele-ventures provides end to end data and enterprise services to c orporate customers by leveraging its nationwide fiber-optic backbone, last mile connectivity in fixed line and mobile circles. VSATs,ISP and international bandwidth access through the gateways and landing station. All of Bharti-ventures services are provided under airtel. in 2008; bharti Airtel attained its 90 million customer mark. The equity shares of Airtel are listed on the national stock exchange and Bombay stock exchange. Sunil Bharti mittal, the founder chairman of Bharti enterprises (who owns Airtel) is today the most celebrated face of the telecom sector in india. He symbolizes the adage that success comes to those who dream big and work assiduously to deliver it. Sunil Bharti mittal began his journey manufacturing spare parts for bicycles in late 1970s. his strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide telecom services. Bharti enterprises accepted every opportunity provided by this new policy to evolve into India’s largest telecommunications company and one of the India’s most respected brands. Airtel was launched in 1995 in delhi. As the Airtel network expanded to several parts of India; the brand came to symbolize the very essence of mobile services. Since then, Airtel has established itself across India in most of the states covering a population of over 600 million people. Airtel will soon cover the entire country through a process of acquisitions and green field projects. With a presence in over 2,000 towns, Airtel today has the largest network capacity in the country. In the last nine years Airtel has achieved many firsts and unique records: it was the first to launch nationwide roaming operations, it was the first to cross the one million and the five million customer marks. It was also the first to launch services overseas. There are other ‘firsts' credited to Airtel – many of them in the area of innovative products and services. Today, Airtel innovates in almost everything that it presents to the market. An excellent example is Easy Charge – India's first paperless electronic recharging facility for prepaid customers. As evidence of its fine record, Airtel has also been conferred with numerous awards. It won the prestigious Techies Award for ‘being the best cellular services provider' for four consecutive years between 1997 and 2000 – a record that is still unmatched. And in 2003, it received the Voice & Data Award for being ‘India's largest cellular service provider', amongst others. Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened. It has managed to hold on to its leadership position in spite of the presence of other players with deep pockets – Ambani’s, Tata’s, Birla’s and Vodafone. Has coped well with regulatory changes. It continues to attract and delight customers. t has also started making its presence felt worldwide also. Recently AIRTEL has become the third largest telecom player in the world. Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of ‘Airtel', one of India's finest brands, to becoming the largest m anufacturer and exporter of world class telecom terminals under its ‘Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector. PRODUCTS The Company is a part of Bharti Enterprises, and is India's leading provider of telecommunications services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU's) – mobile services, broadband & telephone services (B) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the B business group provides broadband & telephone services in 90 cities. The Enterprise services group has two sub-units – carriers (long distance services) and services to corporate. All these services are provided under the Airtel brand. Its include Voice Services Mobile Services Satellite Services Managed Data & Internet Services Managed e-Business Services Voice Services Bharti Airtel became the first private fixed-line service provider in India. It is now promoted under the Airtel brand. Recently, the Government opened the fixed-line industry to unlimited competition. Airtel has subsequently started providing fixed- line services in the four circles of Delhi, Haryana, Madhya Pradesh, Karnataka, Tamil Nadu & UP (West). Airtel Enterprise Services believes that these circles have high telecommunications potential, especially for carrying Voice & Data traffic. These circles were strategically selected so as to provide synergies with Airtel's long distance network and Airtel's extensive mobile network. Airtel Enterprise Services, India's premium telecommunication service, brings to you a whole new experience in telephony. From integrated telephone services for Enterprises and small business enterprises to user-friendly plans for Broadband Internet Services (DSL), we bring innovative, cost-effective, comprehensive and multi-product solutions to cater to all your telecom and data needs. Mobile Services Airtel's mobile footprint extends across the country in 21 telecom circles. It's service standards compare with the very best in the world. In fact, that’s how Bharti has managed to win the trust of millions of customers and makes it one of the top 5 operators in the world, in terms of service and subscriber base. The company has several Firsts to its credit: †¢The First to launch full roaming service on pre-paid in the country. †¢The First to launch 32K SIM cards. †¢The First in Asia to deploy the multi band feature in a wireless network for Efficient usage of spectrum. The First to deploy Voice Quality Enhancers to improve voice quality and Acoustics. †¢The First telecom company in the world to receive the ISO 9001:2000 Certification from British Standards Institute Satellite Services Airtel Enterprise Services provides you connectivity where ever you take your Business. Satellite Services bring you the benefits of access in remote Locations. Airtel Enter prise Services is a leading provider of broadband IP Satellite services and DAMA/PAMA services in India. Managed data & internet services Airtel enterprises services bring a comprehensive suite of data technologies. So Airtel is able to support all types of networks and ensure the customers can manage their network to the future seamlessly. These services include: leased lines, customized solutions, metro Ethernet. Managed e-business services Airtel enterprise services offer an internationally benchmarked, carrier class hosting, storage and business continuity services. A huge range of services help the customers run their business the way they want. All this is possible because of world class high tech data centers. PROMOTIONAL STRATEGY After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM) (Refer Exhibit I). All the players except RIM offered services based on the Global System for Mobile (GSM) technology. RIM provided services based on Code Division Multiple Access (CDMA) technology as well as GSM. As competition in the telecom arena intensified, BHARTI AIRTEL took new initiatives to woo customers. Prominent among these were – celebrity endorsements, loyalty rewards, discount coupons, business solutions and talk time schemes. AIRTEL has used most number of celebrities for advertisements. The list includes-Sachin, Shahrukh, Rehmaan, Saif Ali Khan, Kareena Kapoor, Zaheer Khan Etc. The most important consumer segments in the cellular industry were the youth segment and the business class segment. The youth segment was the largest and fastest growing segment and was therefore targeted most heavily by cellular service provider. Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2004 it emerged the unprecedented leader commanding the largest market share in the cellular service market. Hutch implemented the celebrity endorsement strategy partially, relying primarily on its creative advertising for the promotion of its brand. BSNL, on the other hand, attracted the consumer through its low cost schemes. Being a state owned player, BSNL could cover rural areas, and this helped it increase its subscriber base. Reliance was another player that cashed on its innovative promotional strategies, which included celebrity endorsements and attractive talk time schemes. Idea relied heavily on its creative media advertising sans celebrities. OBJECTIVE OF THE STUDY The objective of the study is to find out the effectiveness of AIRTEL advertisements i. e. †¢What type of impact these advertisements have on the viewers? †¢Are the viewers getting the desired message? The secondary objective includes finding out following: What type of advertisements viewers now days like? †¢What type of changes AIRTEL needs to make in future? RESEARCH METODOLOGY The data was collected from primary as well as secondary sources. Primary data source: Around 80 people were randomly selected and their response to the questionnaire was taken as primary data. Secondary data source: the secondary data was col lected from following sources †¢AIRTEL website †¢Newspapers †¢Internet The total number of respondents was 80. Out of which 24 were female respondents and rests 56 were males. The respondents are categorized in three different groups. First group consists of person less than 20 years of age. These are mainly teenagers and are most likely to buy or use new mobile connections. The second group i. e. 20-35 years of age are already using one or the other connection. The last group was mainly of somewhat older people and consists of 30% of the total sample. The graph shows the % distribution of customers of different service providers . There are some more players in the market but for the shake of clarity, only these six were given consideration. Out of the major six players, Airtel is found to be having the largest market share with 32%. he main competitors to AIRTEL in terms of number of customers are BSNL and Vodafone. Popularity of ads of different brands among viewers The advertisements of Vodafone were found to be more popular among the respondents. Most of them talked about the ‘’hutch dog†. Similarly the tag line of IDEA ‘’an idea can change your life† is also very popular . AIRTEL ads are supposed to be more or less centered on emotional factors. 75% of the respondents said that they like the TV ads more than any other medium of advertisement. The main internet users now a days i. e. oungsters were found to have a liking towards the advertisements used on internet. The housewives and the people older than 3 years like to go through advertisements in newspapers and magazines etc, and also like the advertisements on radio or local FM stations. Major portion of the respondents categorized AIRTEL ads as emotional ads. In every advertisement, one or the other facet of the human relations is at the centre. The AIRTEL ads were also considered to be different from the competitors and innovative. Many respondents claimed that the fun part was always missing from the AIRTEL ads. Out of all celebrities endorsing AIRTEL, A. R. Rehmaan is most famous among the viewers. Almost every respondent linked the AIRTEL success with the famous TONE composed by Rehmaan. The girls mainly like the advertisements with Saif Ali khan and Shahrukh khan. One of the finding was that using too many celebrities in advertisements is not that much effective. AIRTEL advertisement with seven celebrities including Saif, Kareena, Zaheer khan, Gautam Gambhir is supposed by the viewers as wastage of money. 60% of the respondents believe that the Celebrity endorsements give a brand a ouch of glamour and the hope that a famous face will provide added appeal and name recognition in a crowded market. AIRTEL itself is already using a number of celebrities in its advertisements like shahrukh khan, Saif ali khan,kareena,Sachin,Madhvan etc. so in near future also AIRTEL should move on with celebrity endorsements as viewers give them value and have a liking towards them. Major portion of the viewer s got the message from the AIRTEL ads as it is a brand that offers services at cheaper price. The ads don’t give any hint about the service quality. So AIRTEL should give some consideration to this fact and try to emphasize on the better quality also through the advertisements. The claims made in AIRTEL ads are believable About 50% of the respondents had this belief that the claims made about the connectivity, voice clarity etc in the AIRTEL ads are true. The major portion of these 50% respondents was actually the AIRTEL users. 35% of people suppose these claims as just a part of advertisement and non existing in actual. 70% of the respondents said that they started using that sim card because of one or other type of scheme. The different types of schemes like-10 paisa call, night calling free etc help the customers make their mind to shift to that particular service provider. The advertisements in general have a very small impact on their decision. FINDINGS FROM THE STUDY The research carried out helped us to come to the following out comes: ? In terms of liking of ads, Vodafone is way ahead of AIRTEL. ?Viewers have a liking towards most of the celebrities used in AIRTEL ads. ? The viewers like the ads with some funny content but this is missing in most of the AIRTEL ads ? The majority of the customers starts or shifts to a service provider based upon word of mouth and different schemes. The advertisements play a very little part in their decision. ?The preferences of the viewers for the celebrities are always changing so we can’t rely on a single celebrity forever. ?Viewers like to see short and up to the mark ads but Most of the AIRTEL ads are too lengthy. RECOMMENDATIONS ?Along with using various celebrities for endorsements, AIRTEL should try to introduce advertisements with some sort of humor. ?The majority of perspective customers are teenagers, so AIRTEL ads should be more focused around them ? The people now days have started using more and more internet, so along with TV advertisements, AIRTEL should give more attention to online advertisements. ?People give very less attention to the print ads, so these ads should be mainly informative ads i. e. the ads giving information about new schemes and recharge coupons etc. LIMITATIONS The research was carried out taking care of each & every small points which can alter the results but still there were some limitations that must be acknowledged. †¢The respondents chosen were mainly from cities. So the results don’t include the responses of rural customers. †¢To find out the overall effectiveness of advertisements a lot of data regarding the price paid to the celebrities and cost of advertisement etc. was required, but as this type of data is classified so it was not available. CONCLUSION Mobile penetration is currently exploding in INDIA and Bharti Airtel has been riding the crest of the huge mobile industry wave that has been formed. Consequently great potential and huge market opportunities have now opened up the playing field in India’s telecom market and also made it much more competitive. In the present open market environment, there are currently over 10 major operators in India which are competing with each other to get the major share of this market. So at any point of time, AIRTEL can’t take things lightly. It needs to change its marketing and advertising strategies gradually. The advertisements used at present seem appropriate for AIRTEL but we can’t always rely on these advertisements and the celebrities. Bibliography www. airtelworld. com www. scribd. com www. wikipedia. org Search engine used www. oogle. com www. trai. gov. in QUESTIONNAIRE Dear Respondent, I am a student of Oriental Institute of Management, Vashi, Navi Mumbai and doing a research for a study for which I intend to pose a questionnaire to find out impact of the advertisements of some of the big players of Indian telecom sector. Your cooperation is deeply solicited to provide the relevant information. I assure that information will be kept confidential. Please tick at the place tha t matches your opinion. 1. You are †¢Male †¢Female 2. Specify your age †¢

Thursday, January 9, 2020

Custom Essay Writing Exposed

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