Can the physical attractiveness of a defendant lead to differing sentences

Can the physical attractiveness of a defendant lead to differing sentences Abstract The purpose of the investigation was to see if the physical attractiveness of a defendant has an influence of the severity of prison sentences given for a crime of fraud. An opportunity sample consisting of 10 males and 10 females taken from sixth form students at school aged 16-18 was used. A crime vignette was given to participants with a photo of the physically attractive defendant or physically un attractive defendant attached. Participants had to state whether they thought the defendant was guilty or not guilty. Participants were then told that the defendants were found guilty and were asked to assign a prison term that they felt the defendant deserved. The Chi-Square and T-Test were used to analyse the results. Observed Value of T= 30.88: Critical value at p Project Brief PB1: The aim is to see if Sigall Ostroves (1975) findings that the physical attractiveness of a defendant and the nature of the crime can lead to differing sentences are applicable to this current time period. Alternative hypothesis: The more attractive defendant will receive a lower sentence for burglary than the less attractive defendant. Null Hypothesis: There will be no difference in length of sentences given to the attractive defendant and the non attractive defendant. PB2: A directional hypothesis is being used as past research by Sigall Ostroves (1975) has shown that physical attractiveness does have an effect on the length of a sentence giving to the defendant. PB3: The chosen research method will be experimental using an independent measures design. So each group will be tested in a different condition one group will be shown a picture with a physically attractive defendant and the other group will see a picture with a non attractive defendant. PB4: Advantages Confounding variables minimised Study is in a controlled environment so the variables can be manipulated Disadvantages No control of participant variables as due to individuals differences the participants may not find the pictures attractive. There maybe a social desirability bias as participants may put what they think is the norm or socially desirable rather than what they actually think. There maybe investigator and participant effects. PB5: Demand Characteristics Participants may respond in accordance to experimenters desired response i.e. the experimenter may influence the participant in the way in which he states the scenario of the crime or by subconscious gestures. Age Group Bias All participants are between the age of 16-18 so results may not be external valid as other age groups may have different results and respond differently. Participant Bias Participants may give into social norms and may no give there true opinion when rating. They may rate pictures higher or lower than they really feel. PB6: Single Blind The participants and the experimenter will be told that the study is on studying something other than what there doing so the participants and the experimenter wont be able to guess the aim of the study. Standardise Instructions All conditions of the study are given the same standardised instructions so investigator bias is eliminated. Social Desirability Bias The results will be anonymous and confidential, giving the chance for the participants a option to withdraw at any time so the participants may not feel the need to put what the experimenter may see as the norm. PB7: 5% level of significance PB8: Deception Not telling the participants the true nature of the study by using a single blind technique. This will be overcome by debriefing the participants at the end of the study to ensure that the participants are happy. Privacy The pictures will be taking from websites which are on public domains so anyone can access them. Informed Consent Participants will be asked if they want to participate and told the basic procedures as well i.e. giving the right to withdraw etc. Withdrawal Participants will be able to withdraw at any time during the study and will be told this throughout the study. Debrief The participants will be fully debriefed as to the true aims of the study has been completed after the study. Observation The participants will not be observed. Confidentially None of the participants names will be taken and they will not be observed during the study so the results will remain anonymous. Introduction The Halo effect (Dion Walster, 1972) is the tendency of a characteristic such as physical attractiveness to influence an individuals perception of persons qualities such as intelligence, social status and personal traits. Research has found that attractive people are attributed with more positive characteristics due to the Halo Effect. Dion Walster (1972) conducted an experiment called What is Beautiful is Good and found that individuals who are seen as physically attractive are assumed by particpants to have more socially desirable personalities than those who are less attractive, and it is also assumed that attractive individuals lives will be more successful and enjoyable than individuals who are less attractive. So attractive individuals are assumed to be more sociably desired. Dion et als (1972) findings indicate that stereotyping due to individuals physical attractiveness does occur as physical attractive individuals were regarded to have more socially desired qualities and p ersonalities, and were expected to have greater personal success in there life. These results have also been supported by Griddin Langlois (2006) and Feingold (1992) who found that unattractive people are perceived to hold more negative attributes. The Halo effect has been applied in research into other areas of society. For example in school or workplaces. As a study on attractiveness in school found by Clifford Walster (1973) and Landy Sigall (1974) found that two essays which had exactly the same content were marked differently. This was belived to be due to them having pictures of the students on the essays and the more attractive person received a higher grade even though the essays were the same. This shows that physical attractiveness does affect peoples way of thinking in real life settings. Another study has shown that the halo effect has an effect in job interviews as it has been found by Dipboye, Arvey, Terpstra, (1977) and Landy Sigall, (1974) that the more attractive individuals where more likely to get the jobs offered than the unattractive individuals even though they did the same on the tasks to get the interviews. Baron and Byrne (1997) found that attractive defendants are more likely to receive lighter sentences and gain the sympathy of the jurors rather than unattractive individuals. This is believed to be due to the Halo Effect What is beautiful is good. Sigall Ostrove (1975) also found that participants who were shown an attractive photo of a defendant charged with burglary recommend almost half the average sentence of those show no photo or an unattractive photo. Stewart (1980) also found that attractive defendants tended to receive lighter sentences and were less likely to receive prison sentences than unattractive individuals. These results were further supported by Efrans (1974) study as Efran (1974) found that juries were not as certain about the guilt of attractive defendants, and therefore gave them lighter sentences/ punishments. However it has been found that there were different factors which influence the sentence giving to an attractive individual. For example the attractivene ss of an individual didnt have much of an effect on sentences when the crime was seen as very serious. Sigall Ostrove (1975) also found that attractive defendants were charged with a higher average sentences when fraud was the crime rather than the unattractive individuals or defendant with no photo. Their results showed that when the crime committed wasnt related to physical attractiveness (e.g. burglary) the participants would give lighter sentences to the attractive defendant rather than to the unattractive defendant. In contrast when the crime was related to attractiveness (e.g. swindle), the physically attractive defendant would receive a worse sentence. The Halo Effect explains these findings in that when crimes are not related to attractiveness, the attractive participants may be seen as good due to the Halo Effect and positive stereotyping. For the physically attractive crimes the juror may feel that the attractive individuals used there attractiveness as a natural advantag e to further promote themselves in society. Fraud is regarded as deceitful and is related to attractiveness thus more attractive defendants would be punished more severely. Aim: This study will replicate Sigall Ostroves (1975) study to provide further support for previous findings see if the physical attractiveness of a defendant and the nature of the crime can lead to differing sentences in this current time period. Alternative hypothesis: The more attractive defendant will receive a lower sentence for burglary than the less attractive defendant. Null Hypothesis: There will be no difference in length of sentences given to the attractive defendant and the non attractive defendant. Method: Method and design In the experiment the IV is the physical attractiveness of the defendants and the DV was the judgement that the participants gave the photos of the physically attractive defendant and unattractive defendant i.e. guilty or not guilty. An independent group design is being used so one group of participants will be tested with the physically attractive photo of the defendant and the other group will be tested with the unattractive photo of the defendant. A questionnaire was given to the male participants so ratings of the photographs of the females could be collected and so the best voted picture would be used as the physically attractive defendant and the worse would be used for the unattractive defendant. Researchers One A level student collected data. Target population and sample An opportunity sample consisting of 10 males and 10 females taken from sixth form students at school. The students who were available at the time were asked to participate in the study. All participants took part in the study and none of them declined. Apparatus/materials Pilot Study Ten photographs were selected from the websites Hot or Not and RatePeople.com labelling them 1 10. All photographs were put on to A4 pieces of paper (one per page of paper). All photos were of passport shots so the defendants were looking straight at the camera and the defendants were between the ages of 20-40. This was controlled so the participants view of the defendants didnt change due to the pose the defendant was doing or because they thought the defendant was to old and frail to go to jail or to young etc. There was as little jewellery or clothing in the pictures as possible so it wouldnt distort the participants view on the pictures as it may make the participant think the defendants were more or less attractive in the photos creating extraneous variable so this was done so it was only the defendants attractiveness being taken into account. Main Study In the main study a scenario was given to participants (see Appendix 1) and the participants had to state whether they thought the defendant was guilty or not on the participant response sheet (see Appendix 2). Two photos were used in the main study from the pilot study (the best rated photo and the worst rated photo) which were used as defendants. The best voted picture was used as the physically attractive defendant and the worse was used for the unattractive defendant. An example of one of the photographs use is shown in Appendix 3. Standardised procedures Pilot Study The participants were taken into different rooms when completing the task so they werent distracted from other students. The standardised instructions (see Appendix 4) were read to participants and consent was given. Male participants were shown the photographs of the females, and the females were shown the photographs of the men. The participants were asked to rate each of the photographs on a scale of 1 10, with 10 being most attractive and 1 being not very attractive. The participants wrote their ratings on some paper with spaces for the ratings for the 10 photographs No names were asked for. An example of a participant response is shown in Appendix 5. Main Study The best rated photo and the worst rated photo were than used as defendants. The best voted picture was used as the physically attractive defendant and the worse was used for the unattractive defendant. A different set of participants where given scenarios and asked if they would give a sentence to the defendant given to them and told to right down there answer on the participant response sheet. One group was given the physically attractive photo whereas the other group was given the unattractive photo. Participants after the task were thanked and debriefed (see Appendix 6). Controls Investigator bias was minimised by using standardised instructions. The Single blind technique was used so researcher bias, participant bias and demand characteristic were avoided by asking someone else to observe the participants during the task and telling the observer not to look at the participants while theyre doing the task to avoid participant reactivity. Participant bias was avoided by telling the participants to rate members of a opposite sex because the males may find it more difficult men in terms of physical attractiveness. Ethics Informed consent was gained as participants were given standardised instructions and told that they had the right to withdraw at any time and that their answers would remain anonymous. There was minor deception as the participants werent told the aim of the study but this was dealt with as the participants were debriefed at the end of the study. The ethical issue of using photos of people without there consent was dealt with as the photos used were put on websites where the people want there photos to be rated thus are available to the public. Results: Descriptive Statistics Summary table of the data to show the total number of guilty verdicts given to physically attractive and physically non-attractive defendants. Participants had to state whether they found the defendant given to them guilty or not guilty. A bar chart was drawn to display the results visually. The raw data given is in Appendix 7. The Sentences Given To The Defendants Physically Attractive Physically Non-Attractive Guilty 7 8 Not Guilty 3 2 Bar chart to show the difference between the number of guilty verdicts given to attractive and non-attractive defendants in getting sentences or not. Summary table of the data to show mean prison sentences in months awarded to the attractive and non-attractive defendants by the participants. A bar chart was drawn to display the results visually. The raw data given is in Appendix 7. The Mean Length Of The Sentences Given To The Defendants Physically Attractive Physically Non-Attractive Average 21.9 Months = 1.8 Years 63.6 Months = 5.3 Years Bar chart to show the difference in the length of sentences given to the attractive and physically non-attractive defendants. Results: Inferential Statistics The Chi-Square Test and T-Test were used to analyse the results. The Chi-Square Test was appropriate for the data at a nominal level of measurement in a from of categories and the data collected from independent measures. Chi Square = 0.26 Degrees of freedom = 1 Critical value at p As the observed value of chi-square was smaller than the critical value at a 5% level of significance, we cannot reject the null hypothesis and so it must be retained. The T-Test was appropriate for the data that was at a interval level of measurement in the form of numerical data as the data collected was from independent measures. Observed value of T = 30.88 Degrees of freedom = 1 Critical value at p As the observed value of T is higher than the critical value of T at a 5% level of significance the null hypothesis can be rejected. Discussion Explanation of findings The findings of this investigation found that the physical attractiveness of a defendant can lead to differing sentences. Overall the physically attractive defendant received a lighter sentence than the physically unattractive defendant. The T-Test was significant at the 0.05 level of significance supporting the assumption that the Halo effect will effect peoples views on whether a defendant is guilty or innocent. Relationship to background research There has been lots of research into whether the physical attractiveness can influence an individuals perception of persons qualities. Early research such as Stewart (1980) found that attractive defendants tended to receive lighter sentences and were less likely to receive prison sentences than unattractive individuals. Baron and Byrne (1997) also found that attractive defendants are more likely to receive lighter sentences and gain the sympathy of the jurors rather than unattractive individuals. This study supports these earlier findings and in addition shows that this bias can lead to differing prison sentences being awarded to defendants even when the crime committed is the same. This could be due to the halo effect which gives the tendency of a characteristic such as physical attractiveness to influence an individuals perception of persons qualities such as intelligence, social status and personal traits. This creates beautiful stereotypes which doesnt fit with the criminal stereotype such as scars, looking dirty etc. Although the results could be because the participants generally believed that the physically attractive defendant was guilty and the physically unattractive defendant wasnt. Limitations and modifications The study lacks ecological validity as in real life the participants would be in a jury and so there would be a discussion between 12 people of varying ages on what the punishment the defendant should receive. In this experiment 6th form students were used aged between 16-18 and they made the decisions on there own rather than discussing the defendants punishment. To improve this a simulated jury could be used where the experimenter asks 12 participants to act as a jury and discuss the sentence. Due to the participant sample used there was an sample bias as the study was on an opportunity sample of 6th form students. So the results can not be generalised to the whole population. There may have also been a problem due to demand characteristics as participants may have guessed the aims of the study and may have known what results were expected and answered accordingly. Another limitation of the study was that the experimenter knew the participants, so this may have lead the participants to write down what they thought the normal answer would be and not what they actually thought. So there may have been an social desirability bias. This could be dealt with by using a different target population and sample. Another limitation of this study is that some participants didnt find the unattractive defendant guilty as they didnt believe that she would be able to get people into bed and so voted her not guilty. Some participants also stated that they didnt believe that there as enough evidence to charge the defendants. Another limitation of the study was individual differences as the study used independent measure design and some participants said they found the unattractive defendant guilty as they didnt like her whereas some participants said they found the attractive defendant guilty as she was attractive whereas some said it was because she looked more promiscuous. Another way to make future results more reliable is to do the study again but make the participants be in groups of 12 like a real jury and see if the same results are found. This will be more reliable as in a real life juries would discuss the punishment before given defendants sentences. Implications and ideas for future research To make the results more reliable a larger sample size could be used as this would mean that more data could be analysed and this may leads to different results. Also a different age range may also lead to different results as the older people may take it more seriously. The important implications of this research shows that there is a bias in sentences given to defendants and to get rid of this bias juries may have to make there decisions by just looking at the research and maybe not be able to see the defendant in court as theres a screen in front of them and there voice is changed.

To Find Out Effectiveness Airtel Advertisements & Their Impact on the Viewers

TO FIND OUT EFFECTIVENESS AIRTEL ADVERTISEMENTS & THEIR IMPACT ON THE VIEWERS Table of Contents Introduction3 Airtel products9 Objective of Study14 Research Methodology15 Findings27 Recommendations28 Limitations of Study29 Bibliography31 Questionnaire32 INTRODUCTION (COMPANY OVERVIEW) Incorporated on July 7, 1995, bharti AIRTEL is a division of Bharti enterprises. The businesses of Bharti Airtel are structured into two main strategic groups †¢Mobility †¢Infotel The mobility business provides gsm mobile services in all 23 telecom circles in india. hile infotel business group provides telephone services and internet access over dsl in 15 circles. The company complements its mobile, broadband and telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai which connects the submarine cable connecting Chennai with Singapore. Bharti tele-ventures provides end to end data and enterprise services to c orporate customers by leveraging its nationwide fiber-optic backbone, last mile connectivity in fixed line and mobile circles. VSATs,ISP and international bandwidth access through the gateways and landing station. All of Bharti-ventures services are provided under airtel. in 2008; bharti Airtel attained its 90 million customer mark. The equity shares of Airtel are listed on the national stock exchange and Bombay stock exchange. Sunil Bharti mittal, the founder chairman of Bharti enterprises (who owns Airtel) is today the most celebrated face of the telecom sector in india. He symbolizes the adage that success comes to those who dream big and work assiduously to deliver it. Sunil Bharti mittal began his journey manufacturing spare parts for bicycles in late 1970s. his strong entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In the early years, bharti established itself as a supplier of basic telecom equipment. His true calling came in the mid 1990s when the government opened up the sector and allowed private players to provide telecom services. Bharti enterprises accepted every opportunity provided by this new policy to evolve into India’s largest telecommunications company and one of the India’s most respected brands. Airtel was launched in 1995 in delhi. As the Airtel network expanded to several parts of India; the brand came to symbolize the very essence of mobile services. Since then, Airtel has established itself across India in most of the states covering a population of over 600 million people. Airtel will soon cover the entire country through a process of acquisitions and green field projects. With a presence in over 2,000 towns, Airtel today has the largest network capacity in the country. In the last nine years Airtel has achieved many firsts and unique records: it was the first to launch nationwide roaming operations, it was the first to cross the one million and the five million customer marks. It was also the first to launch services overseas. There are other ‘firsts' credited to Airtel – many of them in the area of innovative products and services. Today, Airtel innovates in almost everything that it presents to the market. An excellent example is Easy Charge – India's first paperless electronic recharging facility for prepaid customers. As evidence of its fine record, Airtel has also been conferred with numerous awards. It won the prestigious Techies Award for ‘being the best cellular services provider' for four consecutive years between 1997 and 2000 – a record that is still unmatched. And in 2003, it received the Voice & Data Award for being ‘India's largest cellular service provider', amongst others. Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened. It has managed to hold on to its leadership position in spite of the presence of other players with deep pockets – Ambani’s, Tata’s, Birla’s and Vodafone. Has coped well with regulatory changes. It continues to attract and delight customers. t has also started making its presence felt worldwide also. Recently AIRTEL has become the third largest telecom player in the world. Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of ‘Airtel', one of India's finest brands, to becoming the largest m anufacturer and exporter of world class telecom terminals under its ‘Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector. PRODUCTS The Company is a part of Bharti Enterprises, and is India's leading provider of telecommunications services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU's) – mobile services, broadband & telephone services (B) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the B business group provides broadband & telephone services in 90 cities. The Enterprise services group has two sub-units – carriers (long distance services) and services to corporate. All these services are provided under the Airtel brand. Its include Voice Services Mobile Services Satellite Services Managed Data & Internet Services Managed e-Business Services Voice Services Bharti Airtel became the first private fixed-line service provider in India. It is now promoted under the Airtel brand. Recently, the Government opened the fixed-line industry to unlimited competition. Airtel has subsequently started providing fixed- line services in the four circles of Delhi, Haryana, Madhya Pradesh, Karnataka, Tamil Nadu & UP (West). Airtel Enterprise Services believes that these circles have high telecommunications potential, especially for carrying Voice & Data traffic. These circles were strategically selected so as to provide synergies with Airtel's long distance network and Airtel's extensive mobile network. Airtel Enterprise Services, India's premium telecommunication service, brings to you a whole new experience in telephony. From integrated telephone services for Enterprises and small business enterprises to user-friendly plans for Broadband Internet Services (DSL), we bring innovative, cost-effective, comprehensive and multi-product solutions to cater to all your telecom and data needs. Mobile Services Airtel's mobile footprint extends across the country in 21 telecom circles. It's service standards compare with the very best in the world. In fact, that’s how Bharti has managed to win the trust of millions of customers and makes it one of the top 5 operators in the world, in terms of service and subscriber base. The company has several Firsts to its credit: †¢The First to launch full roaming service on pre-paid in the country. †¢The First to launch 32K SIM cards. †¢The First in Asia to deploy the multi band feature in a wireless network for Efficient usage of spectrum. The First to deploy Voice Quality Enhancers to improve voice quality and Acoustics. †¢The First telecom company in the world to receive the ISO 9001:2000 Certification from British Standards Institute Satellite Services Airtel Enterprise Services provides you connectivity where ever you take your Business. Satellite Services bring you the benefits of access in remote Locations. Airtel Enter prise Services is a leading provider of broadband IP Satellite services and DAMA/PAMA services in India. Managed data & internet services Airtel enterprises services bring a comprehensive suite of data technologies. So Airtel is able to support all types of networks and ensure the customers can manage their network to the future seamlessly. These services include: leased lines, customized solutions, metro Ethernet. Managed e-business services Airtel enterprise services offer an internationally benchmarked, carrier class hosting, storage and business continuity services. A huge range of services help the customers run their business the way they want. All this is possible because of world class high tech data centers. PROMOTIONAL STRATEGY After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM) (Refer Exhibit I). All the players except RIM offered services based on the Global System for Mobile (GSM) technology. RIM provided services based on Code Division Multiple Access (CDMA) technology as well as GSM. As competition in the telecom arena intensified, BHARTI AIRTEL took new initiatives to woo customers. Prominent among these were – celebrity endorsements, loyalty rewards, discount coupons, business solutions and talk time schemes. AIRTEL has used most number of celebrities for advertisements. The list includes-Sachin, Shahrukh, Rehmaan, Saif Ali Khan, Kareena Kapoor, Zaheer Khan Etc. The most important consumer segments in the cellular industry were the youth segment and the business class segment. The youth segment was the largest and fastest growing segment and was therefore targeted most heavily by cellular service provider. Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2004 it emerged the unprecedented leader commanding the largest market share in the cellular service market. Hutch implemented the celebrity endorsement strategy partially, relying primarily on its creative advertising for the promotion of its brand. BSNL, on the other hand, attracted the consumer through its low cost schemes. Being a state owned player, BSNL could cover rural areas, and this helped it increase its subscriber base. Reliance was another player that cashed on its innovative promotional strategies, which included celebrity endorsements and attractive talk time schemes. Idea relied heavily on its creative media advertising sans celebrities. OBJECTIVE OF THE STUDY The objective of the study is to find out the effectiveness of AIRTEL advertisements i. e. †¢What type of impact these advertisements have on the viewers? †¢Are the viewers getting the desired message? The secondary objective includes finding out following: What type of advertisements viewers now days like? †¢What type of changes AIRTEL needs to make in future? RESEARCH METODOLOGY The data was collected from primary as well as secondary sources. Primary data source: Around 80 people were randomly selected and their response to the questionnaire was taken as primary data. Secondary data source: the secondary data was col lected from following sources †¢AIRTEL website †¢Newspapers †¢Internet The total number of respondents was 80. Out of which 24 were female respondents and rests 56 were males. The respondents are categorized in three different groups. First group consists of person less than 20 years of age. These are mainly teenagers and are most likely to buy or use new mobile connections. The second group i. e. 20-35 years of age are already using one or the other connection. The last group was mainly of somewhat older people and consists of 30% of the total sample. The graph shows the % distribution of customers of different service providers . There are some more players in the market but for the shake of clarity, only these six were given consideration. Out of the major six players, Airtel is found to be having the largest market share with 32%. he main competitors to AIRTEL in terms of number of customers are BSNL and Vodafone. Popularity of ads of different brands among viewers The advertisements of Vodafone were found to be more popular among the respondents. Most of them talked about the ‘’hutch dog†. Similarly the tag line of IDEA ‘’an idea can change your life† is also very popular . AIRTEL ads are supposed to be more or less centered on emotional factors. 75% of the respondents said that they like the TV ads more than any other medium of advertisement. The main internet users now a days i. e. oungsters were found to have a liking towards the advertisements used on internet. The housewives and the people older than 3 years like to go through advertisements in newspapers and magazines etc, and also like the advertisements on radio or local FM stations. Major portion of the respondents categorized AIRTEL ads as emotional ads. In every advertisement, one or the other facet of the human relations is at the centre. The AIRTEL ads were also considered to be different from the competitors and innovative. Many respondents claimed that the fun part was always missing from the AIRTEL ads. Out of all celebrities endorsing AIRTEL, A. R. Rehmaan is most famous among the viewers. Almost every respondent linked the AIRTEL success with the famous TONE composed by Rehmaan. The girls mainly like the advertisements with Saif Ali khan and Shahrukh khan. One of the finding was that using too many celebrities in advertisements is not that much effective. AIRTEL advertisement with seven celebrities including Saif, Kareena, Zaheer khan, Gautam Gambhir is supposed by the viewers as wastage of money. 60% of the respondents believe that the Celebrity endorsements give a brand a ouch of glamour and the hope that a famous face will provide added appeal and name recognition in a crowded market. AIRTEL itself is already using a number of celebrities in its advertisements like shahrukh khan, Saif ali khan,kareena,Sachin,Madhvan etc. so in near future also AIRTEL should move on with celebrity endorsements as viewers give them value and have a liking towards them. Major portion of the viewer s got the message from the AIRTEL ads as it is a brand that offers services at cheaper price. The ads don’t give any hint about the service quality. So AIRTEL should give some consideration to this fact and try to emphasize on the better quality also through the advertisements. The claims made in AIRTEL ads are believable About 50% of the respondents had this belief that the claims made about the connectivity, voice clarity etc in the AIRTEL ads are true. The major portion of these 50% respondents was actually the AIRTEL users. 35% of people suppose these claims as just a part of advertisement and non existing in actual. 70% of the respondents said that they started using that sim card because of one or other type of scheme. The different types of schemes like-10 paisa call, night calling free etc help the customers make their mind to shift to that particular service provider. The advertisements in general have a very small impact on their decision. FINDINGS FROM THE STUDY The research carried out helped us to come to the following out comes: ? In terms of liking of ads, Vodafone is way ahead of AIRTEL. ?Viewers have a liking towards most of the celebrities used in AIRTEL ads. ? The viewers like the ads with some funny content but this is missing in most of the AIRTEL ads ? The majority of the customers starts or shifts to a service provider based upon word of mouth and different schemes. The advertisements play a very little part in their decision. ?The preferences of the viewers for the celebrities are always changing so we can’t rely on a single celebrity forever. ?Viewers like to see short and up to the mark ads but Most of the AIRTEL ads are too lengthy. RECOMMENDATIONS ?Along with using various celebrities for endorsements, AIRTEL should try to introduce advertisements with some sort of humor. ?The majority of perspective customers are teenagers, so AIRTEL ads should be more focused around them ? The people now days have started using more and more internet, so along with TV advertisements, AIRTEL should give more attention to online advertisements. ?People give very less attention to the print ads, so these ads should be mainly informative ads i. e. the ads giving information about new schemes and recharge coupons etc. LIMITATIONS The research was carried out taking care of each & every small points which can alter the results but still there were some limitations that must be acknowledged. †¢The respondents chosen were mainly from cities. So the results don’t include the responses of rural customers. †¢To find out the overall effectiveness of advertisements a lot of data regarding the price paid to the celebrities and cost of advertisement etc. was required, but as this type of data is classified so it was not available. CONCLUSION Mobile penetration is currently exploding in INDIA and Bharti Airtel has been riding the crest of the huge mobile industry wave that has been formed. Consequently great potential and huge market opportunities have now opened up the playing field in India’s telecom market and also made it much more competitive. In the present open market environment, there are currently over 10 major operators in India which are competing with each other to get the major share of this market. So at any point of time, AIRTEL can’t take things lightly. It needs to change its marketing and advertising strategies gradually. The advertisements used at present seem appropriate for AIRTEL but we can’t always rely on these advertisements and the celebrities. Bibliography www. airtelworld. com www. scribd. com www. wikipedia. org Search engine used www. oogle. com www. trai. gov. in QUESTIONNAIRE Dear Respondent, I am a student of Oriental Institute of Management, Vashi, Navi Mumbai and doing a research for a study for which I intend to pose a questionnaire to find out impact of the advertisements of some of the big players of Indian telecom sector. Your cooperation is deeply solicited to provide the relevant information. I assure that information will be kept confidential. Please tick at the place tha t matches your opinion. 1. You are †¢Male †¢Female 2. Specify your age †¢

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Essay about Television Censorship - 1601 Words

Television Censorship WHAT IS CENSORSHIP? quot;Censorship is the supervision and control of the information and ideas that are circulated among the people within a society. In modern times, censorship refers to the examination of books, periodicals, plays, films, television and radio programs, news reports, and other communication media for the purpose of altering or suppressing parts thought to be objectionable or offensive. The objectionable material may be considered immoral or obscene, heretical or blasphemous, seditious or treasonable, or injurious to the national security. Thus, the rationale for censorship is that it is necessary for the protection of three basic social institutions: the family, the church, and the state.†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;In another incident a teen-aged boy was killed and two others seriously injured while lying down along the centerline of a highway. The boys were imitating a scene from the movie The Program. The accident and the publicity that followed prompted Touchstone films to remove the scene from the movie, but leaving many other violent scenes, including one in which a student purposely smashes his head through a car window (Microsoft Internet Explorer). nbsp;nbsp;nbsp;nbsp;nbsp;I also believe that not only children but perhaps an quot;impressionable adultquot; for whatever reason could feel moved to commit these same acts of violence that are portrayed on uncensored movies and television. Many of these movies contain countless instances of torture and unnatural suffering, mass killings and ethnic persecution. Some of these same crimes are being committed as we speak by minors and adults all over the world. Who is to say that people are not influenced by viewing a movie that lacked proper censorship? WHAT ARE SOME OF THE GUIDELINES THAT GOVERN TELEVISION CENSORSHIP? FILM INDUSTRY GUIDELINES nbsp;nbsp;nbsp;nbsp;nbsp;quot;One US industry, the film industry has for many years practiced a form of self-censorship. In the 1920s, responding to public demands for strong controls, the Motion Picture Association ofShow MoreRelatedEssay on Censorship of Film and Television646 Words   |  3 PagesCensorship of Film and Television What is Censorship? It is the practice of officially examining books, movies, film, etc., and suppressing unacceptable parts. Censorship usually takes place based on religious, moral, or personal reasons. In Film, censorship has taken many turns and it is continuing to encounter many conflicts. 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Public Service Policy and Strategy Business Essay Free Essays

string(74) " is a balance between the two types of forces, no change will take place\." Abstract Organisations change in various ways which means that they become different. This could happen as a result of becoming a larger entity or by changing from a private to a public company. Change could also take place as a result of becoming â€Å"more customer or marketing focused as opposed to production orientated† (The Times, 2012, p. We will write a custom essay sample on Public Service Policy and Strategy Business Essay or any similar topic only for you Order Now 1) or by changing the scope of its business activities. These are just some of the changes that may occur within an organisation and could lead to either a positive or negative outcome. Whilst change is inevitable, it is important that Public Service Organisations’ (PSO) are able to deal with any challenges they face. This is because, PSO’s are in a position of trust as they provide services to the public and so are owned and controlled by the government. Hence, it is therefore vital that PSO’s fully understand the public sector and are prepared for new changes. This could be achieved by ensuring that there is a need for change and thereby planning for it; by building internal support systems and by overcoming resistance by making sure that there is top management support and commitment (Sergio and Rainey, 2006: 168). Provided that these factors are taken into consideration, a trusting environment will be created and PSO’s will be equipped for any transit ions that take place. The main changes that are likely to take place within a PSO include: services design; structural alterations, management or administration of PSO’s, and changes to the skills that are necessary to manage PSO’s. Understanding the process of transformation and change in PSO’s are thereby key elements of a manager’s role. There are two kinds of strategies for managing change, these are planned and emergency, yet how these strategies are utilised will depend on the type of change taking place. Introduction The current scenario of the British Red Cross (BRC) will be explained in this report followed by an assessment as to whether change within the BRC is in fact needed. A new strategic direction will also be introduced which will contain the BRC’s main objective which is to; â€Å"help people in crisis in the UK and all over the world† (BRC, 2012: 1). This will be done by firstly introducing the BRC and putting forward a change situation. The force field analysis evaluating drivers and resisters of the change will then be explained followed by an overview of Mintzberg’s concept of an emergent strategy. Once this has been done, an action plan which demonstrates how the change shall happen will then be constructed, followed by a conclusion and overall summary of the reports main findings. Main Body Section 1: Introduction to the BRC and change proposal 1.1 Organization background (BRC): The British Red Cross (BRC) is a UK society, which is part of the International Red Cross and Red Crescent Movement that aims to provide aid to those in crisis. The BRC helps those within and outside of the UK and operates a non-discriminatory policy. The main objective of the BRC is to provide assistance to people in crisis by conforming to the seven fundamental principles which are: Humanity Impartiality Neutrality Voluntary Service Unity Universality Independence In addition to these principles, the BRC strives to be compassionate, inclusive, dynamic and courageous (BRC, 2011c: 1) and is recognised as one of the main voluntary aid societies within the UK. The BRC undertakes a number of different activities annually so that individuals can be provided with the help that they need. In 2011 the BRC launched seven emergency appeals to help people around the world recover from famine, flooding, earthquakes and conflict, raising 21.6 million; helped 75,000 people in Haiti recover their livelihoods; responded to 4,200 emergency call outs in the UK; loaned out 75,000 wheelchairs; and helped 35,000 refugees and asylum seekers adapt to life in the UK (BRC, 2011b: 1-27). As the BRC is a charity, nonetheless, much of the funding comes from voluntary public contributions and whilst personal contributions are highly important so are corporate contributions since the BRC would not be able to function effectively without such aid. 1.2 Analyzing the change situation: After reviewing both the internal and external environment of the BRC, it is revealed that the BRC needs to raise greater awareness about overseas emergency aid. This is because, after undertaking various research activities, it was found that â€Å"almost three in four Britons feel that they are not well informed about overseas emergency aid issues† (BRC, 2011c: 1). In accordance with this, it is vital that changes to the ways in which the BRC operates are made so that a greater awareness of overseas aid can be achieved. Because the BRC operates on public funding, it is necessary for all individuals to be made fully aware of the different areas of the aid system. This could be attained through the formation of an executive organisation dealing primarily with aid awareness. The public would thus be provided with greater confidence when donating to the BRC as they would be fully aware of how their aid is being utilized. Consequently, the main objective of this new strategic dir ection is to prevent corruption and organisational incompetence whilst promoting an awareness of emergency aid. In realising this direction, the BRC’s current business strategy would need to be altered in order to approach the public in developed countries and provide them with an insight into the ways underdeveloped countries are being supported. This would certainly encourage further aid and would evidently lead to the growth of the BRC. Section 2 Force field analysis evaluating drivers and resisters of the change There are a number of different factors which drive change within any organisation, yet Lewin (1951) identified four different forces in his force field analysis. These are; forces for change; forces resisting change; driving forces; and restraining forces These forces are used in change management and help to understand most change processes in any organisation. If there is a balance between the two types of forces, no change will take place. You read "Public Service Policy and Strategy Business Essay" in category "Essay examples" However, if the driving force exceeds the restraining force then changes will be made. Accordingly, the total drivers and resisters first need to be identified. Once this has been done, an appropriate score from 0-9 then needs to be assigned to the force. Based on the total score of all the drivers and resisters, it is determined whether implementation of change would be successful or not. Below is the representation of influencer drivers and resisters of the proposed change situation for the BRC. Forces FOR change Forces AGAINST change Need to raise awareness about overseas emergency aid 8 Complex issues may be raised 5 Desire to increase voluntary donations 7 BRC’s current strategies are workable 6 Need to understand how aid is being utilised 8 Costs are reduced 5 Possibility of increased public donations 7 Rational resistance of change 3 30TOTAL19 2.1 Drivers of change: Need to raise awareness about overseas emergency aid – This force is imperative in preventing corrupt practices from taking place, yet the only way the public can be assured that this is being achieved is through improved public understanding as to how the BRC’s aid is being spent. At present, the public are unsure as to why developing countries remain underdeveloped when a significant amount of aid is being transferred to these countries each year. However, as noted by Akande (2001, p. 27); â€Å"the sums concerned, though large, can do little to offset the far greater imbalances in the world economic order where raw commodities exported from developing countries have lost more than 50% of their trade value in the last 15 years.† Furthermore, whilst individuals and organisations provide a lot of aid to the BRC, a substantial amount of this is paid to the bank in interest. Furthermore, debt servicing payments are also paid to the World Bank, which means that dev eloping countries are left with very little to establish their own economies. This appears somewhat absurd and it is unsurprising why there is a great reluctance to provide aid to underdeveloped countries because of this. Consequently, provided that the BRC can demonstrate exactly how their particular aid is utilised, it is likely that further investments will be made. This is because, as stressed by Aid Info (2008; p. 1); â€Å"Organisations and governments are most effective when they can be held accountable to those they serve, in this instance, communities receiving aid.† Therefore, unless aid transparency is ascertained, the growth of the BRC will be affected. This force scores 8 as it is given high consideration for effective aid utilization within the UK. Desire to increase voluntary donations – Because the BRC operates on voluntary donations, it is vital that these can be increased which is likely to be attained through aid transparency. This force scores 7 from this too has a significant impact upon the drive for change. Need to understand how aid is being utilised – If the public understand how their donations will be utilised it is likely that they will donate a lot more. As such, better awareness and utilisation is required. This force impacts deeply and thus scores 8 to demonstrate the significance of aid utilization maximization. Possibilities of increased public donations – It is likely that there would be an increased level of public donations if the public were fully aware of how their contributions were being spent. Essentially, it is important that this scores 7 since the value of the chain is clearly determined by this. 2.2 Resisters of change: Complex issues may be raised – Greater accountability may cause many problems for the BRC and the internal environment may be significantly affected as a result. This force scores 5 to illustrate its impact. BRC’s current strategies are workable – Because of the success in which the BRC has had so far, it could be said that changes to aid awareness would be detrimental and that aid data would still only be partially available. This change scores 6 in order to reflect the concern surrounding this issue. Costs are reduced: Because of the costs that would be incurred from generating awareness, it is likely that the amount of net aid will be reduced which would have a damaging effect to the value of the BRC. It therefore scores 5. Rational resistance of change: In justifying the need for this change, a determination as to whether aid awareness is really necessary needs to be made. Nevertheless, because rational resistance is easily overcome it scores a low 3 as the impact of this is minimal. After quantifying the numbers of drivers and resisters with their degree of influence it is evident that there will be more drivers than resisters of this particular change. Accordingly, the total score of drivers is 30, whilst the total score of resistors is 19. As a result, it is manifest that the change to be made will be more likely to succeed since aid awareness is likely to have a positive impact on the performance of the BRC. Section 3: Mintzberg’s concept of an emergent strategy for proposed change in the BRC 3.1 Understanding Mintzberg’s emergent strategy: An emergent strategy is one that emerges over time as unexpected changes in the environment collide with intentions. Essentially, this means that the intended strategy of an organisation eventually changes in accordance with what actually works in practice (Moore, 2011, p. 1). Thus, according to Mintzberg (1985, p. 257); â€Å"strategies are largely emergent within organisations and not simply predictable outcomes of formal hierarchical plans.† Consequently, it is thus believed by Mintzberg (1994) that the management of any organisation should therefore adopt a more flexible approach when it comes to strategic planning since the original objectives will undoubtedly be subject to change. In accordance with this emergent strategy, it is thereby important that the strategic plan for BRC includes ways to reduce the resisters of change. This will be done in accordance with the BRC’s best practice. 3.2 Constructing emergent strategy to implement change in the BRC: An emergent strategy can be created by following these steps; (Scott, 2006, pp. 6-7). Step 1 – Identify and map out any assumptions and risks of the BRC’s strategy; Step 2 – Identify and prioritise those assumptions and risks in order to learn more about them so that any risks can be dealt with accordingly; Step 3 – Design and execute knowledge building exercises in order to build smart experiments and risk mitigation strategies; Step 4 – Absorb and redirect based on the results of the experiments. By putting these steps into practice, BRC will be able to adjust to any new ideas and deal with any challenges they may face according. This will ultimately increase the chances of this new change succeeding. Step 1 – Identify and map out any assumptions and risks in of the BRC’s strategy Because change within any organisation lead creates a certain degree of uncertainty, it is important to carefully review all parts of an emergent strategy, whether these are positive or negative. Since the BRC aims to provide help and assistance to those in crisis around the world, it is evident that the change relating to aid transparency will not have much of a damaging effect. However, there will be some concern relating to the case flow of the BRC as the costs incurred may have a negative impact on this. Nevertheless, if this change leads to an increase in donations, the dent in the cash flow can be overcome. Consequently, the change in this strategy is proposed to change the views on donating and provide those willing to donate with a deeper understanding of how aid is being utilised. This will prevent corrupt practices from being employed and the utilization of aid will be maximised. Step 2 – Identify and prioritise those assumptions and risks in order to learn more about them so that any risks can be dealt with accordingly Whilst the internal and external environment of the BRC will be affected by this change, it is important to prioritise the assumptions and risks by considering the impact a wrong assumption would have on the BRC and determining how any risks can in fact be overcome. It also needs to be considered whether the assumptions are certain because even the slightest doubt can significantly affect the overall strategy of the BRC. Consideration of how further assumptions can be learnt also needs to be taken into account so that costs of running further experiments and the amount of time this will take can be established. Step 3 – Design and execute knowledge building exercises in order to build smart experiments and risk mitigation strategies All good emergent strategies need experiments and risk mitigation strategies so that any uncertainties in the approach taken can be identified and dealt with early on. Experiments can consist of; partial experiments, which test one part of a strategy, and holistic experiments, which test the whole of the strategy. Step 4 – Absorb and redirect based on the results of the experiments This stage of the emergent strategy process consists of a knowledge building exercise. The BRC and its management will thus be required to re-assess the approach being undertaken and consider whether any new information should lead the management to; double down, continue exploring, re-vector or shelve (Scott, 2008, p. 9). Consequently, in order to construct the emergent strategy for change in the BRC pre-strategic planning and implementation is required. Section 4: Precise Action plan Objectives Actions Responsibilities Resources Deadlines Risks Mile stones Human Financial objectiveActionsResposibilitiesResourcesmeasuresRisksdeadlineMilestone Develop the BRC’s own team of executivesAction 1: Implement a task-expertise-person model of team effectiveness Action 2: Organise the entire system of operation leadership and responsibilities Action 3: Construct Executive Strategy Action 4: Develop an effective HR management systemManagers and employeesInformation Services, computerisation, resource centre and networkingCalculate the costs and allocate responsibilitiesCostly and Time ConsumingMarch 2013Analyse the executive’s current skills, knowledge and competencies and develop a training plan for the team of executives through the completion of a gap analysis. Raise awareness about overseas aid in order to increase voluntary donationsAction 1: Consider how aid should be effectively distributed Action 2: Raise current awareness about aid Action 3:Operative executivesQuestionnaires, Perceptions Survey, Networking and Resource CentresAs aboveNegative impact of PEST factorsMay 2013Interact with the public in order to determine current awareness Collect and Analyse Experimental DataAction 1: Evaluate current awareness Action 2: Consider the effects increased awareness would have on the organisation Action 3: Record current activities of aid awarenessEmployeesAs aboveAs aboveConsider the effects transparency will have on the BRCAugust 2013Analyse the data collected and reach a conclusion based on the findings. Use statistical methods to decide whether the change is worthwhile Finalise Emergent StrategyAction 1: Design and Execute Knowledge Building Exercises Action 2: Pre Strategic Planning Action 3: Redirect activities based on the findings Managers, Executors and Leadership TeamAs AboveReviewing Data, Generating Initiatives, Prioritising Activities, Writing the overall planConsider how the resistors of change can be overcomeDecember 2013Adjust to the new ideas and deal with any challenges in an appropriate manner Implement the ChangeAction 1: Raise awareness of overseas aid Action 2: Ensure the BRC’s activities are transparent Action 3: Provide the public with an overview as to how the resources are being usedManagers, Executors and Leadership TeamComputer Systems, Internet, VolunteersImplement the PlanIf the outcomes are negative, re-direct the strategy and start againMarch 2014Review the emergent strategy and make changes where necessary Section 5: Concluding Remarks Many organisations are coming to the realisation that change is to be expected, which is why it is important that effective strategies are in place that will help to deal with such changes and ensure that only positive outcomes are produced. Whilst the introduction of significant changes can be confusing and frustrating leading to a decline in productivity, it is clear that such drawbacks can be overcome through the implementation of an effective emergent strategy. Accordingly, risks to productivity will thus be eradicated and the desired objectives of the change will be achieved. The BRC does not have an easy solution when it comes to making changes to the organisational structure of the business and instead ensures that any changes to be made are thoroughly thought out before they are implemented. Thus, in order for the BRC to reach its overall aim which is to help those in crisis, much emphasis is placed upon the need for transparency. The fundamental idea is to provide the public with a greater understanding of how the aid that is provided to the BRC is being utilised so that voluntary donations increase. In addition, it is likely that corrupt practices would be eradicated if the BRC were more transparent and although this would cost money; the advantages clearly outweigh the disadvantages. This report uses the force field analysis in order to identify the resistors and drivers of this proposed change and to consider whether the change should take place. Because the score for change is 30, whilst the score against change is 19, it is evident that the change will prove successful. Therefore, in order to achieve the desired outcome of the change, the emergent strategy of Mintzberg ought to be used. References Aid Info. (2008) Aid Transparency Movement, Better Information, Better Aid, [Online] Available: http://www.aidinfo.org/about-us/aid-transparency-movement [04 January 2013]. Akande, W. (2001) Ireland: A Nation in Transition, iUniverse. BRC. (2011a) Seeds of Change Launched at Red Cross Event, [Online] Available: http://www.redcross.org.uk/About-us/News/2011/October/Seeds-of-Change-campaign-launched-at-Red-Cross-event [22 December 2012]. BRC. (2011b) Trustees Report and Accounts, [Online] Available: http://www.scribd.com/doc/90332211/2011-Trustees-report-and-accounts [22 December 2012]. BRC. (2011c) Our Values, [Online] Available: http://www.redcross.org.uk/About-us/Who-we-are/Our-values [21 December 2012]. BRC. (2012) Donate Today, [Online] Available: http://www.redcross.org.uk/ [20 December 2012]. Moore, K. (2011) Porter or Mintzberg: Whose View of Strategy is the Most Relevant Today, Forbes, [Online] Available: http://www.forbes.com/sites/karlmoore/2011/03/28/porter-or-mintzberg-whose-view-of-strategy-is-the-most-relevant-today/ [05 January 2013]. Mintzberg, H. and Waters, J. A. (1985) Of Strategies, Deliberate and Emergent, Wiley-Blackwell, Strategic Management Journal, vol. 6, no. 3. Mintzberg, H. (1994) The Rise and Fall of Strategic Planning: Reconcieving Roles for Planning, Plans, Planners, Free Press: New York, Maxwell Macmillan. Scott, D A. (2006) Mastering the Emergent Strategy Process, Strategy and Innovation. Sergio, F. and Rainey, H. G. (2006) Managing Successful Organisational Change in the Public Sector, Public Administration Review, Volume 168, Issue 9. The Times. (2012) The Organisation and Change, Operations Theory, [Online] Available: http://businesscasestudies.co.uk/business-theory/operations/the-organisation-and-change.html#axzz2H6FILJP6 [04 January 2013]. How to cite Public Service Policy and Strategy Business Essay, Essay examples

Marketing Practices of Heytsbury Holdings †myassignmenthelp.com

Question: How Do To Marketing Practices of Heytsbury Holdings? Answer: Introducation: The essay focuses on the marketing practices and financial practices of a company in Australia. The company chosen in the study is Heytsbury Holdings Limited, a public company that deals with sales of computers, hardware and electrical goods. The study illustrates views of different authors and researchers about the organizational design, people management, organizational dynamics, leadership, innovation and organization strategy and its development, etc. The people management practices include organizational structure, organizational learning and human resource management, etc. Theoretical frameworks of the above aspects along with marketing practices will be described in the essay so that the company can expand their market in the online presence in order to attract more customers. The case study illustrated the business model as a franchisee model that is quite good in generating revenue for the company. The literature review underpins the proper blending of the theoretical concep ts along with the practical aspects of marketing and financial department of Heytsbury Holdings Limited. Marketing Practices of Heytsbury Holdings Limited According to American Marketing Association, Marketing is defined as set of institutions, processes and activity for communicating, creating, exchanging and delivering offerings that have a proper value for the society, clients, customers and partners. There are many aspects of marketing that a company have to maintain in order to convey the message of the brand and to increase the sales of the company. Marketing that are based on product orientation are affected by guerrilla marketing, relationship marketing, internet marketing, etc. Marketing mix is the most common theory of marketing that is used by most of the companies in order to market their product in the target market (Yang and Su 2014). Apart from that integrated marketing communications are integral parts of the marketing that is related with the promotions of the products of the company that will substantially increase the market share, marketing opportunities as well as the growth of sales in the company. However, busine ss model is the main aspect of doing business of the company in terms of planning all things accordingly. The role of business model is depended a lot on determining the channels of integrated marketing communications used by the company as well as the marketing mix of the company (Baker 2014). Apart from that internet marketing is nowadays adopted by the establishments in order to increase the reach of their businesses as well as targeting more customers within a shorter period of time. Theoretical framework of marketing mix of Heytsbury Holdings Limited consists of Products: Products of Heytsbury Holdings Limited include homeware, electrical goods and computers. The company can increase its range of products in order to increase the sales. Price: The prices of the products of Heytsbury Holdings Limited are reasonable which makes the company easier to target people of many countries especially Asian and other European countries. The pricing strategy adopted by the company is penetration pricing in that countries. Place: The company have retail outlets in the form of franchisees in the different areas of New Zealand, Australia and European countries. The company must target Asia for the increase of their business (Jimenz-Jimenz, Martnez-Costa and Sanz-Valle 2014). Promotion: Promotional activities include both traditional and digital campaigns. Traditional marketing campaigns include advertisements on television, radio, magazines, bill boards, etc. On the other hand, digital media promotion will include social media promotion, Google advertisement, PPC campaign, etc. Integrated marketing communications will be used in the form of inside out approach and outside in approach in terms of using the elements such as public relations, sales promotion, advertising, direct mail, personal selling, etc. These elements will help in communicating the message of the brand to the target customers. Apart from that, it can be said that the company is trying to build its online presence in order to increase its target customers by using social media channels, website design, Google Advertisement, PPC campaign, etc (Nguyen and Rugman 2015). Financial practices of Heytsbury Holdings Limited According to Baos-Caballero, Garca-Teruel and Martnez-Solano (2014), financial management of organization consists of various practices such as planning for financial and monetary needs, spending and allocation of funds of the company. The basic practices and processes of the organization that are concerned about finance are maintaining a stable balance between potential rewards and potential risks, balance between a long term and short term strategic needs and setting a place implications that requires resilience and flexibility of the organization. Finance of a company is defined as the practice of allocating resources, assets and liabilities, management of funds over time under vivid conditions of uncertainty and certainty. However, it can be stated that Heytsbury Holdings Limited is listed on Australian Stock Exchange and has a stable business operations in various areas of Australia, New Zealand and Europe. There are more than 10,000 employees present in the company. The annual increase in the sales of the products sold by the company has witnessed 11% growth since 2000 (Brigham and Ehrhardt 2013). Wright and Kehoe (2008) stated that there are few standards that are implicated in the contemporary financial procedures and practices in the organization. The standards are set in terms of ethically acceptability, social responsibility, environment responsibility, legitimacy, employee work conditions, etc. It can be said that there is a positive relationship between financial practices of enterprise and organizational dynamics, strategy, innovation, organizational development and leadership. The companys financial practices are geared in terms of keeping the department, projects, franchisees and organization within the precinct of the rim of chaos. Effective means of financial practices of a company illustrates that the financial department must have a proper idea about the major attractors of the organization while managing the finances by them in order to support the attractors. According to Naqshbandi and Kaur (2013), there are many practices that are included in the financial ma nagement process. The activities includes development of a financial plan, monitoring the cash flow, development of the budget, formation of budget and accounting process, etc. The four types of budget that are commonly used by organizations are operating, project, capital and start up. Heytsbury Holdings Limited should follow the financial practices effectively so that they can achieve the target of business expansion (Armstrong, Brown and Reilly 2011). The organization design of the company is matrix design that determines the business policy of the company. The marketing of the company is done through the press release, television advertisements, etc. The franchisee model of the company is responsible for the business growth in terms of the management of the company. Organizational strategy is focused on the organizational growth of the performance of the employees. It can be concluded that Heytsbury Holdings Limited is in the verge of growth of developing franchisee outlets in the different parts of the world. Apart from that, the element of culture is important in order to develop business in the company. The marketing department of the company is responsible for the increase of the franchisee outlet in their overseas operations. The open innovation approach will help in the growth of the overseas business operations. The increase of the online presence of the company by using the integrated marketing communications of the company is related with the different aspects of the organizational strategy as well as the organizational practices. It can be said that the functionality of the business depends a lot on the structure of organization the company is following in order to communicate with the employees. However, the managers must have the knowledge regarding current market trends as well as the business patterns and practices that are practiced in the target countries of operations such as Asian countries and European countries while improving business model through channels of open innovation methods (Ali et al. 2012). References Ali, S., Naqvi, S., Tabouk, Y., Al-Jahwari, N. 2012. Development of Inter-Organizational structure for e-commerce: A contemporary approach.International Journal Of Business And Public Administration,9(2), pp. 1-8. Armstrong, M., Brown, D. and Reilly, P., 2011. 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